Having a website allows you to target the whole online world. Whereas local seo helps your website to rank higher on search engines. This has become more important in COVID-19 as people are reaching to you online rather than offline, so it is worth investing in it. If you are getting searched by your local audience in these tough times then it will increase your business. Now we will explain what local seo is and what benefits it can provide to you and your website.
What is local SEO?
Local seo is basically optimizing your website to a specific local area. If you have local businesses or small businesses and you want to rank your web pages for a certain search or query performed by your local audience, then it is your cup of tea. If you are optimizing your website or your business this means that you are letting people search you online and offline. Even then and now due to COVID-19 if you are getting people in your shops or buildings, you are still targeting an audience which is in your geographical area as of yours. So it’s better for you to optimize your online presence in your area.
How does local SEO work?
If you are optimizing for local searches then you are letting Google know-through all kinds of signals-that you have your business in a particular area and want to be found by the customers in that area. Nowadays it is the easiest to optimize your business if you have a proper address/city/region. This helps you to create local landing pages and also help people to find your store with the help of the store locator on your website.
One of the most important things you should have on your website is the right local business schema markup that will make clear to Google that you have a local business in what areas you serve. This may sound very technical to you but don’t worry your local SEO plugin can take of this completely. Your job is to just add some details about your business and rest your plugin will output in the proper schema markup. Apart from technical optimization which your plugin will do, writing specifically for your local audience can also be a good idea.
But one important thing, raking for local searches requires more optimization than your website. One of the most important things is to create and add all important details to your Google My Business Account. Moreover, adding some industry relevant and local links can also help. If you are finding some SEO experts then Atomic Technologies is just one phone call away. They are the best SEO experts in Gurgaon and Delhi NCR.
Benefits of local SEO for small businesses
The main reason why all kinds of businesses need local SEO is that search engines have realized that many users or audiences are looking for the same product or service near them. According to Google there are 46% of searches that are “local intent”. This clearly means that your targeted audience is looking for your services and products in your area, so if you boost up your local business then your business will be the one they will find and come to, this will automatically increase your sales and growth in the market. What can local seo do to your business:
- Local seo will help your web pages to rank on the top pages of the search engines.
- It receives the highest conversion levels from advertising channels.
- It will increase your online visibility to the users around your area.
- Local seo increases organic traffic and more lead generations.
- It will help you to be in competition with your competitors.
- For mobile users also, it will be easy to find you and your business through directories, search engines or social media channels.
- It will also make sure that your business is available on Google Maps and other navigational apps.
Why do we need a digital marketing strategy? This is the very first question revolving around. Well there are many reasons for this, but the most significant reason is that people sitting around the different corners of the world are able to meet, talk and transact their business. If you are searching for the best digital marketing agency websites then you have landed on the right page. Atomic Technologies has the best digital marketing agency websites all over Delhi NCR.
Digital marketing is a very cost-effective marketing solution, and this makes different choices for different businessmen. And if you are a brand and still finding it difficult to make a name in the market then you definitely need a digital marketing campaign. If you want to get huge attention from users and generate revenue from your business without spending a fortune, it is a dream of a businessman.
Tips to generate revenue in the digital world
1. Website optimization
A website is a user-friendly channel. Where viewers or users come and navigate further and make informed decisions and make a purchase of whatever they are looking for. However, you need to add trending keywords and catchy lines and phrases in the web content to optimize the website.
We, Atomic Technologies are the best SEO experts in Gurgaon. Have the expertise to put relevant keywords so that your website would rank higher on the search engines.
The organic search rank helps your website to rank on the top pages. The website and more audience will interact with your website and purchase products and thus translating more sales revenue to your business.
2. Pick “Google My Business Tool”
Atomic Technologies, the best digital marketing agency in the world believes that to increase the business visibility “Google my business tool” is one of the best tools to which is free of cost and gives the possibility to every business to enhance their presence in Google search pages or maps.
With the help of Google my business, businesses can get the chance to meet the local business and increase their sales.
3. Business profiles on social media
To enhance your business in the market, social media is the easiest and powerful digital marketing strategy. Social media is the only platform on the internet where most people stay hooked up throughout the day.
When you post something on the feed wall of social media platforms in the form of banners, videos, blogs and other SEO and content marketing strategies then as a result you’ll be getting a response from all the targeted audiences.
These tips are not enough to generate revenue through the digital world, if you want to know more and if you want to take your business to heights then contact the best digital marketing companies in the world.
Backlinks are the links which direct a user towards your website on the search engines. Backlink building services ensure that your website is reached out to most of the people who search for the same information which your website has. Websites that contain more backlinks are given more credit by Google, make them more relevant and increase the chances of appearing on the first page of it.
For backlink building services you need an experienced SEO consultant or a link building agency. That helps a company to acquire backlinks through link building activities.
Why is link building important in online success?
Link building is an essential part of your digital marketing efforts. Link building is the process of acquiring links to your website from high authority referring domains. Backlinks are the important signals because it tells that our website has an important source of information. Link building is a help to those people also who are searching information on the internet.
Besides local SEO and technical SEO, link building is one of the SEO tactics, it is developed to increase ranking, bring more traffic to your website and gain brand control. SEO link building allows you to boost your revenue streams, diversify traffic sources and create a new relationship with authority sites.
Those websites which have quality backlinks and have relevant domains earn higher ranking on the search engines. Moreover, incoming links deliver more value to your web pages which come from high domain authority.
Why domain authority is needed in link building
Domain authority predicts a website’s ability to rank in search engines based on its overall quality. And these predictions run on a scale of 1-100, and obviously 100 being the highest. Websites that have high DA rank faster and show higher results.
This means if your website has high DA from referring domains, then your website will have more traffic. On the other hand, referring to a domain with low DA will not be worthy for you.
Other than domain authority you also have to assess other metrics such as click through rates, local search rankings and strengthen your link building efforts.
If you don’t have the capacity of link building strategy, partner with a trusted link building agency like Atomic Technologies. We will make sure that your website will rank on the search engines with the help of backlink service. We understand that managing your everyday operations and improving your link building strategy can be time consuming and a long process.
Enlist our backlink service and strengthen your SEO
Web standards and search engine guidelines are established for both customers and businessmen to keep a safe environment. Some people try to act very smart and apply black hat link building techniques.
Shady link building technique is not acceptable and highly discouraged in SEO. Black hat link building can be quick marketing wins but it is long term loss at the same time.
To streamline the link acquisition process many marketers choose to employ black hat SEO link building tactics. Although this practice shows immediate results, these can come with penalties and can ban your website from search results. Don’t do these kinds of practices.
To bring quality and organic traffic, boost your site’s index ability and for better brand recognition integrate white hat link building solutions with your digital marketing structure.
The power of the internet and the importance of web presence is strong today. More and more people are setting up their websites, be it be it to sell a product or service, or to impart knowledge, or to create awareness, or for advertisements, etc. But most of them stuck in because of getting traffic on their website.
You can also do on page #1 seo techniques in which you can optimize your web pages to rank higher and earn more relevant traffic in search engines. So it is important to learn #1 SEO techniques that will help your website to generate more traffic.
As you know there are hundreds of websites that provide information on the same topic, so it is a difficult task to get traffic on your website. And this is where the importance of SEO comes.
Google is the most used search engine in the world, so it is important to learn #1 SEO techniques that will help your website to generate more traffic.
Here we present to you the next generation Google SEO techniques that will surely help you and your website.
1. Inspect your website
The first step is to see and access the current status of your website. For this you can make use of various use of SEO techniques like, SEO ranking websites, which analyse and give you statistics and information about your websites and competition websites to know where you stand. Along with this check your website on a daily basis if all your webpages are error free.
2. Improve the user experience on your site
Now for improving the user experience consider the following factors:
- Page loading speed: On an average of a user only wait for 1-2 seconds on a website after they click on the link. If your site takes more than that to open then the user will abandon it and move to the next link of the website. So make sure your page loading time is as little as possible. However there are several useful tools to help you accomplish this task. Page Speed Insight, Accelerated Mobile Pages Project, Test My Site are some of the best SEO tools to increase your page speed.
- Bounce rate: “Bounce” refers to an act where a user lands on your webpage but goes away without any further interaction. A bounce rate indicates that either a user landed on your page accidentally or they landed on your page and didn’t find anything relevant to their search. Though this is not always true, it can be taken into consideration. But, an increased bounce rate lowers the SEO ranking.
- Easy navigation: To make your website user friendly, use a layout that is easy to understand and also mention the contents and links of the website on the webpage, so that it is easier for the user to navigate to their desired result.
Content on your website should be optimized. Which includes:
- Knowing your target audience and what they want: Before you start writing you must know the type of content you want to write and the audience you want to target. Keep in mind the country and people who constitute the target audience and make your content accordingly. You can also do off page seo here by, link building, increasing link popularity, link exchange, etc.
- Keywords: The internet is filled with hundreds of articles written on similar topics with similar information. In order to drive traffic towards your website you need to search for the most searched keywords related to your topic. Then use them in your content meta-description, and coding to ensure that you write content on topics that have the highest demand.
- Use long tail keyword: You can use Google trends to search for new keywords and to convert any keyword into long tail keyword. And also it helps you to compare various keywords and choose the best one.
- Style and presentation: it doesn’t matter whether you are selling a product or narrating a story. It is necessary to keep all the content in your website to be written in the best way possible. To enhance user experience and to write best content:
1. Form mixed sentences
2. Keep small paragraphs
3. Make sub headings
4. Don’t overuse the keywords
5. Text and images should be corresponding to each other
6. Do not compromise on the quality of the content
4. Optimize for voice search
Nowadays, most people prefer using voice searches rather than text searching. And this trend is going to increase in future. So, it is also important to have voice search on your website.
5. Use images, infographics and videos
If you want your website to look more interesting and sober, use images and infographics. But make sure these infographics don’t slow down the page speed. A lot of times images take a lot more time to load than the text, and then the user is kept waiting for the images to load, and this makes the user experience worse. So make sure infographics and images don’t slow down the page speed.
If you are uploading videos on your website then go for custom made thumbnails that give a clear indication of the topic of the video. Also add a description for the video.
Though these are not enough SEO techniques to bring traffic on your website, to know more you can contact Atomic Technologies, they are the best seo experts in gurgaon.
Are you wondering if you make content on your youtube channel and still not getting the likes and subscribers are also not increasing. You must be wondering that you’re making great content and still not getting the desirable subscribers.
Creating good content is not enough to get thousands of subscribers. Getting discovered by the right people at the right time is important. An engaged audience is very much important if you want to make money from youtube.
All the tips mentioned below are directed towards two goals: How Advertise Youtube Videos and to promote your youtube channel.
1. Nail your youtube SEO
Did you know? Just like your blog posts with SEO tactics, you can promote youtube videos as well with help of SEO.
To make sure your youtube videos are ranking on search engines, follow these youtube marketing practices:
- Video Description: do research of keywords from niche and using tools like Ahrefs or keyword.io and include them in the title and description of your video.
- Categories: Always categorise your youtube videos, so that youtube shows your video if someone searches for that particular term.
- Tags: Youtube allows you to add multiple tags. Make sure to add tags so that your audience will get your video if they are searching from a particular tag.
- Comments: Engage with your audience in the comment section and try to use primary keywords in conversation with them.
- Channel About: Youtube channel has an “about” section where you can explain what your channel is about. Add keywords in the first lines of your content. This “about” content is also displayed in the search sections.
- Channel Keywords: Youtube allows you to add channel keywords which helps your channel to rank.
2. Engage with your audience
If people are engaging with your videos then it means they are liking your videos. There are some ways you can strike a conversation with the audience.
- Comment on and off on youtube: Engage with your audience both in your youtube comment section box and outside youtube on any other social media platforms like instagram, Quoura, etc. you can also interact with other channels to attract audience from there as well.
- Pin top comments: Use this feature for your advantage either to pin a really good comment from your account.
- Establish a relationship with your top audiences: Youtube analytics helps you to identify your top audiences i.e., those who interact with your videos the most. These audiences have the potential to become your ambassadors so focus on maintaining a good relationship with them, you can give regular shout-outs.
- Run contests and giveaways: This is a short way to boost engagement. Ask your audience to do something like commenting, tagging, subscribing or participating in a contest. Make sure to follow youtube policies.
- Live stream videos: Host a Q/A in your live interaction with your audience. Remember, you can earn loyal followers when your audience gets to see you live instead of a pre-recorded video.
3. Customize your thumbnail
Human brains are hardwired to spot catchy visuals before any text. One fact that you cannot ignore this is your youtube videos. Customized thumbnails are a great way to make sure the viewer chooses your video over others’.
Some tips to make an appealing thumbnail for your youtube video:
- Ideal youtube video thumbnail size is 1280 x 720 pixels
- Use a light colour background
- If adding a photo, add a closeup
- Have a clear representation of what your videos contain and keep your thumbnail clutter free.
- Use as authentic a thumbnail as you can.
4. Add a catchy title
After the thumbnail , the next thing viewers notice is the title. Titles are the make-or-break deals for the viewers to decide if they are interested in your video or not. Remember the selecting process of videos happens in seconds.
Some tips to get a catchy title for your youtube videos:
- Limit your title to 60 characters
- Keep it authentic
- You can use the 4 “U” to write a catchy title- unique, useful, urgent, ultra
- Use adjective or emotional words
5. Collaborate with other channels and brands
You know what is the easiest way to achieve subscribers. It’s a collaboration!! Collaborate with other YouTubers and create content that is suitable for both of your channels. By doing this, the audience following your collaborator can connect with you and vice-a versa.
You can also do youtube paid promotion with the brands. Either you can approach that brand and tell them about your youtube channel or they will contact you while seeing you on other social media platforms.
Youtube promotion cost is also high, you can earn a good amount of money. Many youtubers use this feature so that they can also connect with more audiences.
Some tips for collaboration:
- Choose the right collaborator and post the video at the right time.
- Remember to announce the collaboration on social media in advance.
- When shooting a video for a collaborator’s video, ask the viewers to connect with your channel as well.
- Collaborate with authority websites so that your video will host on the top performing blogs.
The web offers thousands of tools for digital marketers and also gives them the best digital marketing platforms/ best digital marketing tools in 2021 for their business. With so many options it is difficult to choose and will be a long process. So here Atomic Technologies is presenting you the best digital marketing tools in 2021.
Best digital marketing tools for 2021
You should check SEMrush if you really want to improve your SEO strategy. This tool provides many important things which can improve your SEO techniques like, keyword research, position tracking, and identifying back link opportunities. You can even use SEMrush to perform a comprehensive technical SEO audit. SEMrush latest update enhanced content marketing, advertising and social media tool.
HubSpot is a very important tool for all things necessary for executing a seamless inbound marketing strategy. At Atomic Technologies we use HubSpot for email marketing, blogging, social media and to build landing pages. HubSpot’s new and updated version also allows you to review important KPIs. If you want to learn more about inbound marketing, HubSpot Academy is offering a large collection of free certificate courses that will teach you useful information to help you grow your marketing strategy.
Moz offers you a great collection of free and paid SEO tools both. With the help of Moz you can do a lot of things: site audits, keyword research, and monitor your search engine rankings. I’ll recommend you to use the MozBar Chrome plugin, which provides instant metrics while viewing any page or SERP.
4. Google Analytics
Google Analytics is a must have choice for anyone in digital marketing. In the beginning this tool seems to be a little advanced, but if you use it to its full capabilities, you will receive a ton of insight into how your users are engaging with your site.
If you want to increase your understanding in Google Analytics then you can go to Google Analytics Academy. They are offering free courses that will help you to learn everything about the platform so that you can use this digital marketing app properly.
It is a great tool for creating professional looking graphics. No matter what your experience in designing but in Canva you can easily use this tool to create social images, CTA buttons, and infographics for free. This tool offers you a large selection of templates, clip art, and fonts to help you customize your project. Canvas is the best tool for someone who doesn’t have access to more advanced design platforms like Photoshop or in design.
6. Screaming Frog SEO
Screaming Frog helps you to identify any site errors that are impacting SEO. You can also link this tool with Moz and Google Analytics to have more information.
Frase is a great content optimization tool that every digital marketer must have. This tool uses AI to provide advanced content insights that can help boost your search visibility and your web traffic. This tool helps you to optimize your existing content and also helps in writing new and improved content.
As bloggers must know, content research takes time. Frase automatically provides an outline for almost every topic across the web. In about seconds, Frase provides a list of related topics, headers, FAQs, statistics, recent news, and interesting facts that you can use to quickly build a powerful piece of content.
Frase is a paid tool, but they offer you a free trial.
It is a research and monitoring tool that can help identify trends around specific topics. BuzzSumo helps you to generate blog or social media ideas, create high-performing content, monitor your brand’s performance, and identify influencers you may want to consider partnering with.
It is also a paid app but you can go for a free trial.
9. Structured Data Testing Tool
If you are leveraging structured data on your website then, Structured Data Testing Tool is an absolute must. Structured Data Testing Tool is a free Chrome extension that tests the structured data on any webpage with the click of a button. Use this tool to make sure your pages are properly marked up or gain some insight into the types of schema your competitors are using.
10. Detailed SEO Extension
If you’re looking for quick SEO insights then Detailed SEO Extension is an awesome tool. This tool generates important SEO data in seconds. Uncover any page’s title tags, meta descriptions, schema, and internal links to make sure your pages are optimized correctly.
With such a large selection of digital marketing tools, it is important to know how each one will benefit you. You can surely achieve success in digital marketing with the help of these tools. If you’re struggling to develop a digital marketing solution for your business, contact Atomic Technologies. We will help you in increasing the growth of your company.
Facebook Ad Campaign
Understanding how vital facebook ads are becoming a staple part of almost every social media strategy. And if you want your posts to be seen on facebook, then it’s becoming more likely that you’ll have to pay for reach with facebook ads.
If you want to set up a facebook ad campaign for your company then, Atomic Technologies is the best facebook ads agency, which will help your company to grow in the market. They are one of the finest facebook advertising agency in Gurgaon and Delhi NCR.
Paid advertising on facebook is one of the most immediate ways to impact the reach of your content. Though it’s not without these questions. How well do these ads work? What kind of engagement will you get? And what will you do except for your hard earned money?
In this article I’ll tell you how well you can set up an effective facebook ad campaign. Now let’s jump into it.
How to set up an effective facebook ad campaign
Step 1: set goals for your facebook ads
Before moving forward, first you have to think about what you are aiming for and what your goal is. Where do you want to reach? By setting yourself some goals and heading forward with live ads, you also have to measure your success against.
For example if you’re setting a goal of downloading a mobile app through your facebook ad then you should aim for 100 downloads for the first month. This will also help when choosing the right objective for your facebook ad campaigns.
Below are some examples that your goals should be:
- Increase traffic to your website from facebook
- Increase audience to your event
- Facebook lead generation
- Increase the reach of content from facebook
- Boost engagement of facebook page
Step 2: head over to facebook ads manager
All of your facebook ad campaigns run through the facebook ads manager tool, which you can access via a direct link at facebook, or by clicking “manage ads” in the drop down option on your facebook account, or by clicking on any of the CTA’s on your facebook page.
Once you are on the ads manager page you can navigate with the menu on the left hand side of the page. To get the ad start click on the green button on the right hand side of the corner.
Step 3: choose your objective
When you click to create your facebook ad, you will be taken to a page where you will choose the objective of your campaign. With facebook you’ve many options for approaching an ad campaign.
Below are the ways which can benefit you for your ad campaign:
Objectives that create interest among people for your product and services:
- Boosts up your posts
- Promote your page
- Reach out to people near your business
- Increase your brand awareness
- Increases your reach
Objective that force people to think of your business:
- Send people on and aff facebook destination
- Get installs of your app by people
- Increase your audience
- Get views on your videos
- Collect leads for the business
Objectives that encourages people to be interested in your business and buy you products and services:
- Increase audience on your website
- Increase engagement in your app
- Get people to claim you offer which can help your business to grow
- Promote your products and services
Step 4: define your audience and budget
Customize your target audience
This step is very important for your successful facebook ads campaigns. The audience for your ads can be customised on the basis of the following demographics:
- Location, it can be any country, state, city, town, etc.
- Interests- facebook personally watches the person’s interest and the pages they follow.
- Behaviours- things like purchase, intent and device usage all comes in behaviour
- Connections- try and show your ad to everyone.
Also, you can choose advanced targeting, which lets you include or exclude people who are connected to certain pages, apps, or events. Further you can customize your targeting using custom audiences to retarget people who have already interacted with your business.
Setting your budget
Once you have selected your target audience next you have to choose your budget, like how much you have to spend. Once you have decided your budget this shows that this is the highest amount of money or figure you would like to spend on your ad. You can also set your budget to daily and lifetime.
- Daily- a daily budget will be the average budget you’ll spend daily.
- Lifetime- a lifetime budget will be the maximum budget you’ll spend your whole lifetime of your advert.
Step 5: create your advert
Now it’s time to choose images, videos, headlines, body text, and where your ad will be displayed on facebook. You’ll get 90 characters to share a quick message that will appear above your image(s) or video. Here are two ways to create an advert.
Use an existing post
For these types of adverts, like boosting posts you can create your ad using an existing post that’s already been shared on your Facebook Page. To enable this select “use existing post” option from the facebook ads manager dashboard.
Creating a new advert
If you want to create an advert from a blank canvas, the first thing you’ll do is to select the type of advert. Facebook adverts look different from the results you want. Facebook offers these adverts formats:
- Carousel- create an advert with 2 images or videos
- Single image- you can create 6 variations of your image with single image
- Single video- you can create one video with advert
- Slideshow- you can create a looping video with 10 images
- Canvas- you can tell a meaningful story by combining videos and images
Step 6: choose your ad placement
Advert placement shows where your advert is shown and with facebook ads you are able to choose which location your advert will appear. Your adverts can be shown in facebook’s mobile feed, desktop news feed and at the right column. You can also make your adverts appear on instagram.
Posters are one of the oldest, most tried and true types of marketing. Postes are an effective way to gain attention to your business, sales, events and fundraisers.
While there is not any one way to design posters, there are many ways and you can follow best poster design practices.
Poster for business, events and sales are being best made by Atomic technologies. If you are planning to make one for your company then you’re most welcome. We are the poster best design agency for all industries in all over Delhi NCR.
Below are the ways on how you can design a poster if you’re starting from scratch:
1. Identify the goal of your poster
Do you want to inform anyone about your new business, or any event that will be next week, or any sale in the mall? All of these are goals which posters will help you to achieve. If you know your goals from the beginning, you can use that goal to design a poster of your choice and your designs.
For example, if the goal of your poster is to get people to know more about your digital marketing strategies then your poster should be designed strategically to help to achieve this goal. A common thing for written communication is that simplicity wins everywhere.
2. Consider your targeted audience
Next, you should consider to whom you are trying to reach out with the poster. Getting an answer to this question will probably inform a lot of your design choices.
For example, if you’re advertising a fundraising event and the design, colour and font seems to be very professional. It will be pretty obvious that that poster is attracting an old, professional audience. One that has money to not only blow on candle light dinners but also to charity.
Now compare this with a poster in which bright and vivid colours are used, stylish fonts. And this poster looks more like a party poster rather than a fundraiser. So basically young youth will be attracted to this.
Now they both are fundraising posters, but the audience reaching to both the posters are different. So make sure which group of the audience you want to reach out to your website.
3. Decide where you want to share your poster
The final thing before designing your poster is to think where you want your poster to be?
Either you want to make it, take out multiple copies and hang it on the wall, or just share it on social media. It’s important for you to know where you want your poster to be before you start your design process.
Optimizing posters for print is a bit different than for Twitter and facebook.
Optimizing your poster for print
Before designing you must have decided where you want your poster to be, where you want to pin it up?
If you’re planning to print out posters, below are some guidelines you must follow:
Visualise where you’ll put your poster
If your poster is going on the wall with a bunch of other posters, make it in a big size so that it can stand out. But if it goes on a bare wall then make it in a smaller size and pin up a bunch of them to create a larger footprint like the minimalist poster design below.
Select a standard paper size
Make sure you select the standard size for printing. Extremely big and small posters don’t look attractive and nice.
Set bleed marks for printing
When your document has bleed marks, it needs to be printed on a larger sheet than design and then trimmed down to your original dimensions.
Optimizing poster for social media
There are few restrains when designing a poster for social media for print. There are some great ways to do something really good for designing.
If you want your poster to look good on social media then size it for a specific platform that you’re promoting on. You may want a couple of different posters for different platforms on social media.
Remember, a square or portrait orientation looks best in mobile view, because most people don’t watch their phones sideways.
4. Start with a pre-made poster template
If you don’t have design experience, then designing your own poster will be intimidating. A poster template will give a base to create your own design.
Choose a template which will help you to communicate for your goal poster. Look for a poster which has dimensions of your goal poster and also reflects the theme of your poster.
If you’re creating a business poster, your motive, products and expertise should be in focal points.
If you’re creating a sale poster, then date and discount should be the most eye-catching parts of your poster.
5. Pick a relevant pr branded colour scheme
One of the most eye-catching and attractive things is the colour scheme. In most cases the colour scheme will be obvious, so don’t overthink it!!
For example, if you’re choosing a colour scheme of winter then colours would be warm green, red and white will evoke the feeling of holidays.
6. Include a clear call-to-action
Once you have attention, you need to know what their next step will be. This is generally known as CTA. every poster no matter what type it is, it needs to have call-to-action. Otherwise what is the use of creating it? The designer should make sure that CTA should stand out clearly in the poster.
7. Use fonts to create a hierarchy of information
What information you want to put in the poster should depend on your goal of creating a poster. But if you are creating a basic poster then you must follow the hierarchy of information.
For example if you are creating an event poster, than it must include the following things:
- Name of your event
- Date and time of event
- A short description of your event
- Location of your event
- A CTA like, email, website name or contact number.
- Name of your company, department or organisation
The title of the poster should be in large font as it can catch the user’s attention.
8. Use icons to visualise concepts in your poster design
Icons are symbols used to represent your concepts. Icons are the perfect way to enhance your design of a poster.
Keep these practices in mind when using icons in your poster design:
- Pick icons with basic style, neither too stylish nor too sober.
- Use icons accordingly and allow plenty of white space to let your design breathe.
- Add simple border or background shape to icons in poster
- If you want to replace the text with an icon make sure the meaning is very clear.
Email Marketing Service Providers
Are you generating the best results from your email marketing campaigns?
According to a study, email has the highest ROI of any existing marketing channel. But if you are not optimizing your campaigns for conversions. Then you must be missing out on some valuable clicks, sales and most important revenue for your business.
There are many different kinds of campaigns that you can send to generate more leads and conversions:. Announcement campaigns for launching the new product, newsletter summarizing your latest content or invitation email for an upcoming event.
If you want the best company for email marketing campaigns then you’re most welcome to Atomic Technologies. It is the best email marketing service provider in Gurgaon. We make sure our customers are happy with our work and also we take full responsibility
Below are some points how you can create an effective and high performance email marketing campaigns:
1. Understand whom you are emailing
Have you ever heard the saying from Meredith Hill, “When you speak to everyone, you speak to no one”? What Hill is getting at here is that if you’re telling your message to everyone then you’re leaving the opportunity on the table… opportunity for creating high specific value, valuable content that speaks directly to the recipient.
With keeping this in mind, the key to great campaigns is to identify your audience. Use email segmentation to ensure that you’re delivering the right email to the right people at the right time. If you’re successful in accomplishing this and build into your strategy, you can get more creative and specific with your messaging.
2. Create a goal for the campaign
As we all know email marketing is relatively low risk and high reward activity, you don’t want to send emails for emails’ sake. In simple words you won’t be successful simply because you marked it from your to do list.
Instead of that you should be aware of what you want from your emails because that will help you to target the right audience and build the right emails. For e.g, If you want to foster leads from MQL to SQL, you can create a segment for MQL and create content that is educational, unique and persuasive that people can move one step forward for buying.
3. Outline the emails or emails that will be included in the campaigns
Once you know who you are emailing and why, it’s time to strategist and how to move them from plan A (where they are) to plan B (where you want them to be, your goal).
Always keep in mind you can’t expect a single email to do everything. Your email campaigns can be made of several emails, so consider each email serving the particular purpose. This will help you in reaching your goal.
For example if you are fostering some educational emails to take them from awareness stage to consideration stage before providing more conversion focused content to the audience.
4. Spend time on subject lines
No one gets to know the body content of your e-mail until and unless they first click on the subject line. That’s why it is important to consider your subject lines first, they’re like the bodyguards of your rest of the information.
5. Writ copy that’s suited for them
Once you know the purpose of each email you’re sending and you have the perfect subject lines you can write the copy of the email that will increase your list. Consider where your audience is interested in and what type of content they’ll find useful. For example, it doesn’t make any sense to promote products you’re emailing a segment of users who already know about the product.
6. Use a comprehensive email builder
Once you have written the copy of your emails you’ll build them in email software which the client will intend to use. With a comprehensive email builder you will be able to create, optimize and personalise your email campaigns without any help of a graphic designer.
7. Include personalization elements and excellent imagery
Marketing emails should be personalised to the reader and must be filled with interesting and unique graphics.
Few people want to read the emails that are addressed with “Dear Sir/Ma’am”.. As opposed to their last name, fewer people want to read an email that simply gives them the wall of text. Visuals will help your recipients quickly understand the point of email.
8. Include call-to-action where appropriate
Remember if you’re taking your audience time and inbox space then your email must have some point to it. Consider what your email recipients want to grasp from the email you have sent. In most of the cases you need to take a further action of call-to-action for your audience to take the further action.
Regardless of what it is you should follow CTA best practices such as asking them in clear language and emphasizing them with attractive and unique designs.
9. Test your emails and make sure they work on every device
Once your emails are built, check them out thoroughly before clicking the send button. Effective email marketing campaigns are designed for all the devices on which users can read their emails like on desktop, tablet and smartphones. Also send them as a test to your colleague and check them for multiple devices. As we have told you earlier also, if you are planning to do an effective email marketing campaign for your company then Atomic Technologies is the best choice for you. We are best for email campaign services in all over Delhi NCR.
“Design is not just what it looks and feels like. Design is how it works.” — Steve Jobs
A great idea alone does not make a great app. Mobile UX and design of your app are also important for great success.
What is mobile UX design?
Mobile UX surrounds the subjective experience that a user has with the mobile app. And this include both good as well as bad experiences because of various reasons.
UX design is the process of creating a product or design that is amusing to interact with and provides a meaningful experience. It includes interactions, content and sound designs and takes the complete journey of the customer into consideration.
Don’t confuse user experience (UX) and user interface (UI). Both interact very closely to each other but are not the same.
UI is a part of UX but UX is not only limit to UI.
Why its design important?
The UI only includes graphic designing.
Ux designs go beyond the purely graphical representation of the UI. UX is concerned with designing the experience that users have before, during and after using the app.
The elements of a good UX design app are listed below:
The system must fulfill customer’s needs and wishes. They should be aware of what their audience wants to see.
The system must be easy to use and self-descriptive.
The design of your system summons positive emotions and appreciation. Users must want to use your system again and again.
If any user is navigating something, your system must be easy and self-descriptive. Moreover users must find the information quickly.
Disabled users, like users having poor eyesight, must have the chance to use your systema and have the same user experience which non-disabled users are getting.
Users must trust your design and system.
What are the differences between desktop and mobile UX design?
To give your customer’s best experience you must know the difference between the desktop and mobile UX designs. You should not follow the same designs for both.
Desktop: computers and laptops have big screens, so you can put a lot of information on one page but in an organised way.
Smartphones: if you have to shrink your website to a regular size of 4-5 inch mobile device without changing the designs, it will look nasty and confuse the users.
You have to decide which information is important to be shown on a smartphone design. If something is not required skip it or place it on the next page.
Also in desktops due to the big screen you can arrange the content in several columns next to each other, but for a great mobile UX design you have to structure your content in just one column.
2. Screen orientation
Desktop: website is horizontally oriented, users cannot change the formation.
Smartphone: on mobile devices users have the option to change the orientation if they want. 94% users use their smartphones vertically and 6% do horizontally.
One important thing is that you have to design your mobile app in both orientations, that is, horizontally and vertically.
3. Navigation & input
Desktop: a keyboard and mouse are the most important common input devices for the desktop. Even if any user is having a touch screen laptop, then also they have additional mouse and keyboard.
Smartphone: on smartphones users don’t have a mouse and keyboard to rely on. They use their touch screen for typing or clicking on something.
But if your users have to type anything, for e.g., during the sign-in process you must provide them with the keyboard to write.
Desktop: users mainly use laptops and computers for major tasks like in offices or shopping.
Smartphones: mobile phones provide more personalization than desktop. That is why they are use everywhere in homes, restaurants, bathrooms… everywhere.
Realising that users can access your app from anywhere leads you to understand that your app should be easy to outside also. Use colour contrast properly keeping in mind that users must read everything even if the sunlight is falling on their smartphones.
5. Split screen
Desktop: users sometimes open several websites and apps simultaneously. For e.g., on one hand they are using your app and on the other screen they are using a calculator.
Smartphones: newly launched smartphones also support split screen option, but it is not a commonly used feature, definitely not as much as on desktop.
Try to keep users on your app and offer them what they need and don’t take the users to a browser to complete the registration and login.
To know more about mobile ux and get the best mobile ux for your company you can come to Atomic Technologies. We will give you the best mobile ux designs through which you can engage with more audiences.