Posters are one of the oldest, most tried and true types of marketing. Postes are an effective way to gain attention to your business, sales, events and fundraisers.
While there is not any one way to design posters, there are many ways and you can follow best poster design practices.
Poster for business, events and sales are being best made by Atomic technologies. If you are planning to make one for your company then you’re most welcome. We are the poster best design agency for all industries in all over Delhi NCR.
Below are the ways on how you can design a poster if you’re starting from scratch:
1. Identify the goal of your poster
Do you want to inform anyone about your new business, or any event that will be next week, or any sale in the mall? All of these are goals which posters will help you to achieve. If you know your goals from the beginning, you can use that goal to design a poster of your choice and your designs.
For example, if the goal of your poster is to get people to know more about your digital marketing strategies then your poster should be designed strategically to help to achieve this goal. A common thing for written communication is that simplicity wins everywhere.
2. Consider your targeted audience
Next, you should consider to whom you are trying to reach out with the poster. Getting an answer to this question will probably inform a lot of your design choices.
For example, if you’re advertising a fundraising event and the design, colour and font seems to be very professional. It will be pretty obvious that that poster is attracting an old, professional audience. One that has money to not only blow on candle light dinners but also to charity.
Now compare this with a poster in which bright and vivid colours are used, stylish fonts. And this poster looks more like a party poster rather than a fundraiser. So basically young youth will be attracted to this.
Now they both are fundraising posters, but the audience reaching to both the posters are different. So make sure which group of the audience you want to reach out to your website.
3. Decide where you want to share your poster
The final thing before designing your poster is to think where you want your poster to be?
Either you want to make it, take out multiple copies and hang it on the wall, or just share it on social media. It’s important for you to know where you want your poster to be before you start your design process.
Optimizing posters for print is a bit different than for Twitter and facebook.
Optimizing your poster for print
Before designing you must have decided where you want your poster to be, where you want to pin it up?
If you’re planning to print out posters, below are some guidelines you must follow:
Visualise where you’ll put your poster
If your poster is going on the wall with a bunch of other posters, make it in a big size so that it can stand out. But if it goes on a bare wall then make it in a smaller size and pin up a bunch of them to create a larger footprint like the minimalist poster design below.
Select a standard paper size
Make sure you select the standard size for printing. Extremely big and small posters don’t look attractive and nice.
Set bleed marks for printing
When your document has bleed marks, it needs to be printed on a larger sheet than design and then trimmed down to your original dimensions.
Optimizing poster for social media
There are few restrains when designing a poster for social media for print. There are some great ways to do something really good for designing.
If you want your poster to look good on social media then size it for a specific platform that you’re promoting on. You may want a couple of different posters for different platforms on social media.
Remember, a square or portrait orientation looks best in mobile view, because most people don’t watch their phones sideways.
4. Start with a pre-made poster template
If you don’t have design experience, then designing your own poster will be intimidating. A poster template will give a base to create your own design.
Choose a template which will help you to communicate for your goal poster. Look for a poster which has dimensions of your goal poster and also reflects the theme of your poster.
If you’re creating a business poster, your motive, products and expertise should be in focal points.
If you’re creating a sale poster, then date and discount should be the most eye-catching parts of your poster.
5. Pick a relevant pr branded colour scheme
One of the most eye-catching and attractive things is the colour scheme. In most cases the colour scheme will be obvious, so don’t overthink it!!
For example, if you’re choosing a colour scheme of winter then colours would be warm green, red and white will evoke the feeling of holidays.
6. Include a clear call-to-action
Once you have attention, you need to know what their next step will be. This is generally known as CTA. every poster no matter what type it is, it needs to have call-to-action. Otherwise what is the use of creating it? The designer should make sure that CTA should stand out clearly in the poster.
7. Use fonts to create a hierarchy of information
What information you want to put in the poster should depend on your goal of creating a poster. But if you are creating a basic poster then you must follow the hierarchy of information.
For example if you are creating an event poster, than it must include the following things:
- Name of your event
- Date and time of event
- A short description of your event
- Location of your event
- A CTA like, email, website name or contact number.
- Name of your company, department or organisation
The title of the poster should be in large font as it can catch the user’s attention.
8. Use icons to visualise concepts in your poster design
Icons are symbols used to represent your concepts. Icons are the perfect way to enhance your design of a poster.
Keep these practices in mind when using icons in your poster design:
- Pick icons with basic style, neither too stylish nor too sober.
- Use icons accordingly and allow plenty of white space to let your design breathe.
- Add simple border or background shape to icons in poster
- If you want to replace the text with an icon make sure the meaning is very clear.
Email Marketing Service Providers
Are you generating the best results from your email marketing campaigns?
According to a study, email has the highest ROI of any existing marketing channel. But if you are not optimizing your campaigns for conversions. Then you must be missing out on some valuable clicks, sales and most important revenue for your business.
There are many different kinds of campaigns that you can send to generate more leads and conversions:. Announcement campaigns for launching the new product, newsletter summarizing your latest content or invitation email for an upcoming event.
If you want the best company for email marketing campaigns then you’re most welcome to Atomic Technologies. It is the best email marketing service provider in Gurgaon. We make sure our customers are happy with our work and also we take full responsibility
Below are some points how you can create an effective and high performance email marketing campaigns:
1. Understand whom you are emailing
Have you ever heard the saying from Meredith Hill, “When you speak to everyone, you speak to no one”? What Hill is getting at here is that if you’re telling your message to everyone then you’re leaving the opportunity on the table… opportunity for creating high specific value, valuable content that speaks directly to the recipient.
With keeping this in mind, the key to great campaigns is to identify your audience. Use email segmentation to ensure that you’re delivering the right email to the right people at the right time. If you’re successful in accomplishing this and build into your strategy, you can get more creative and specific with your messaging.
2. Create a goal for the campaign
As we all know email marketing is relatively low risk and high reward activity, you don’t want to send emails for emails’ sake. In simple words you won’t be successful simply because you marked it from your to do list.
Instead of that you should be aware of what you want from your emails because that will help you to target the right audience and build the right emails. For e.g, If you want to foster leads from MQL to SQL, you can create a segment for MQL and create content that is educational, unique and persuasive that people can move one step forward for buying.
3. Outline the emails or emails that will be included in the campaigns
Once you know who you are emailing and why, it’s time to strategist and how to move them from plan A (where they are) to plan B (where you want them to be, your goal).
Always keep in mind you can’t expect a single email to do everything. Your email campaigns can be made of several emails, so consider each email serving the particular purpose. This will help you in reaching your goal.
For example if you are fostering some educational emails to take them from awareness stage to consideration stage before providing more conversion focused content to the audience.
4. Spend time on subject lines
No one gets to know the body content of your e-mail until and unless they first click on the subject line. That’s why it is important to consider your subject lines first, they’re like the bodyguards of your rest of the information.
5. Writ copy that’s suited for them
Once you know the purpose of each email you’re sending and you have the perfect subject lines you can write the copy of the email that will increase your list. Consider where your audience is interested in and what type of content they’ll find useful. For example, it doesn’t make any sense to promote products you’re emailing a segment of users who already know about the product.
6. Use a comprehensive email builder
Once you have written the copy of your emails you’ll build them in email software which the client will intend to use. With a comprehensive email builder you will be able to create, optimize and personalise your email campaigns without any help of a graphic designer.
7. Include personalization elements and excellent imagery
Marketing emails should be personalised to the reader and must be filled with interesting and unique graphics.
Few people want to read the emails that are addressed with “Dear Sir/Ma’am”.. As opposed to their last name, fewer people want to read an email that simply gives them the wall of text. Visuals will help your recipients quickly understand the point of email.
8. Include call-to-action where appropriate
Remember if you’re taking your audience time and inbox space then your email must have some point to it. Consider what your email recipients want to grasp from the email you have sent. In most of the cases you need to take a further action of call-to-action for your audience to take the further action.
Regardless of what it is you should follow CTA best practices such as asking them in clear language and emphasizing them with attractive and unique designs.
9. Test your emails and make sure they work on every device
Once your emails are built, check them out thoroughly before clicking the send button. Effective email marketing campaigns are designed for all the devices on which users can read their emails like on desktop, tablet and smartphones. Also send them as a test to your colleague and check them for multiple devices. As we have told you earlier also, if you are planning to do an effective email marketing campaign for your company then Atomic Technologies is the best choice for you. We are best for email campaign services in all over Delhi NCR.
“Design is not just what it looks and feels like. Design is how it works.” — Steve Jobs
A great idea alone does not make a great app. Mobile UX and design of your app are also important for great success.
What is mobile UX design?
Mobile UX surrounds the subjective experience that a user has with the mobile app. And this include both good as well as bad experiences because of various reasons.
UX design is the process of creating a product or design that is amusing to interact with and provides a meaningful experience. It includes interactions, content and sound designs and takes the complete journey of the customer into consideration.
Don’t confuse user experience (UX) and user interface (UI). Both interact very closely to each other but are not the same.
UI is a part of UX but UX is not only limit to UI.
Why its design important?
The UI only includes graphic designing.
Ux designs go beyond the purely graphical representation of the UI. UX is concerned with designing the experience that users have before, during and after using the app.
The elements of a good UX design app are listed below:
The system must fulfill customer’s needs and wishes. They should be aware of what their audience wants to see.
The system must be easy to use and self-descriptive.
The design of your system summons positive emotions and appreciation. Users must want to use your system again and again.
If any user is navigating something, your system must be easy and self-descriptive. Moreover users must find the information quickly.
Disabled users, like users having poor eyesight, must have the chance to use your systema and have the same user experience which non-disabled users are getting.
Users must trust your design and system.
What are the differences between desktop and mobile UX design?
To give your customer’s best experience you must know the difference between the desktop and mobile UX designs. You should not follow the same designs for both.
Desktop: computers and laptops have big screens, so you can put a lot of information on one page but in an organised way.
Smartphones: if you have to shrink your website to a regular size of 4-5 inch mobile device without changing the designs, it will look nasty and confuse the users.
You have to decide which information is important to be shown on a smartphone design. If something is not required skip it or place it on the next page.
Also in desktops due to the big screen you can arrange the content in several columns next to each other, but for a great mobile UX design you have to structure your content in just one column.
2. Screen orientation
Desktop: website is horizontally oriented, users cannot change the formation.
Smartphone: on mobile devices users have the option to change the orientation if they want. 94% users use their smartphones vertically and 6% do horizontally.
One important thing is that you have to design your mobile app in both orientations, that is, horizontally and vertically.
3. Navigation & input
Desktop: a keyboard and mouse are the most important common input devices for the desktop. Even if any user is having a touch screen laptop, then also they have additional mouse and keyboard.
Smartphone: on smartphones users don’t have a mouse and keyboard to rely on. They use their touch screen for typing or clicking on something.
But if your users have to type anything, for e.g., during the sign-in process you must provide them with the keyboard to write.
Desktop: users mainly use laptops and computers for major tasks like in offices or shopping.
Smartphones: mobile phones provide more personalization than desktop. That is why they are use everywhere in homes, restaurants, bathrooms… everywhere.
Realising that users can access your app from anywhere leads you to understand that your app should be easy to outside also. Use colour contrast properly keeping in mind that users must read everything even if the sunlight is falling on their smartphones.
5. Split screen
Desktop: users sometimes open several websites and apps simultaneously. For e.g., on one hand they are using your app and on the other screen they are using a calculator.
Smartphones: newly launched smartphones also support split screen option, but it is not a commonly used feature, definitely not as much as on desktop.
Try to keep users on your app and offer them what they need and don’t take the users to a browser to complete the registration and login.
To know more about mobile ux and get the best mobile ux for your company you can come to Atomic Technologies. We will give you the best mobile ux designs through which you can engage with more audiences.
Advertising design and graphic design is like 2 faces of coin. Graphic Designer see the professional creative sites. They use there skills to represent brand. On the Other hand Advertising Designer can be considered Hybrid design of marketing strategy
Graphic Designer – They are mainly focus on little more on logo , typography sign etc.
Advertising Designer – They are mainly focus to make to sell a product or services.
Some Similar Points How they play different role:
Graphic Designer are able to express there creative side in there work there are many different field on design to work on like editorial, illustrator, identity design etc.
Advertising Designer require a more strategic approach rather then creative like advertising design flyers can be fun but it must look professional must include the benefits of products and services. It create sale static and is used to the purpose only.
Different Approach to research:
Graphic Design work with images and text in order to appealing brand assets like brochure, logos, advertisement and website are just few but there is just a lot of pre-planning to do before designing Graphic Designer go through a project like basic layout with not yet. The next step that launch the creative process and has a draft to summarize the ideas.
Advertising Design take various things into consideration before starting a project like market research and positioning, value pre-position and consumer research.
Difference in Priority:
Graphic Design has a huge contribution to marketing and tend to hell with sale conversion. Hence company value give a business, personality to help to connect with consumer attract a bored audience through advertising.
Advertising Designer does not focus on technical aspect. So there intention are to introduce a product. Advertisement are a communication tool to the consumer for there product or services advertising will be based for more T.V. , radio, and other form of media including copy writing.
Difference in Style:
Graphic Designer create contrast through color, tone, size, shape, and direction.
Advertising Designer work towards a more direct lift up in there efforts. So there style will not be fancy as a graphic design ads.
Today everything has come online whether its business, shopping, booking a movie date or searching for a cafe. People are connect virtually more. Virtual world has direct and indirect effects on many lives. Every now and then new trends come in web designing and if you want your eCommerce website to stay in the race then upgrade it with new features and facilities to your clients. According to eCommerce website design agency Gurugram, success of any eCommerce website is when customers do seamless shopping. Atomic Technologies is the best eCommerce website design agency in all over Delhi NCR with 25+ plus clients and works with utmost responsibility.
Some of the top eCommerce website design trends are discuss below:
1. Large background with bold images:
The latest and top most trend for eCommerce websites is large background along with bright and bold images. Due to this many eCommerce website owners have many advantages. Large and bold images in the background increases the artistic value of the website. Also, apart front this website owners get a sufficient space for narrating their story. Use of large videos showing companies policies and values or animating videos are also in trend. As per eCommerce website agency it has driven a lot of traffic on the website.
2. Rich animations:
Another technique used by the designers is insert moving animations in websites wherever it is possible. These animations can be used as a guide who can take you to a tour of the shopping portal through the website or can be used in the background. These animations look very attractive and play a crucial role in binding the interest of customers to shop from the website.
Another feature that is being the top trend for both customers and developers is hidden menu. This feature is very effective and reduces the clutter on the website. This feature was develop for small screens like smart phones and tablets. But slowly it is coming on large screens such as desktops. Customers like this hidden menu feature on the large screen as it makes navigation very easy. Designers are working hard on this feature to make it convenient for their clients.
4. Websites with long scrolls:
Long scrolling websites are also the latest trend used by web designers for some time ago. It has got a positive response from both customers as well as company owners. A technique developed in touch screens and smartphone apps are bringing a lot of use in the website.
5. Multi device web support:
Multi device is the need of today’s customers. It help customers to sit anywhere in the world and access your website at any point of time.
Ecommerce website design agency like Atomic Technologies believe that websites should be responsive on all the platforms and should fulfill the needs of the clients.
As we all know content is the king of your website. Content is becoming one of the main ways businesses interact with their audiences. But content doesn’t affect just marketing, it has become the core part of our businesses. Almost to every department, including sales, development and merchandising.
What is CMS?
A CMS is an application that is used to manage and publish content, allowing multiple users to contribute, edit, publish without begging to a developer. A CMS allows users to modify and edit content with any knowledge to amend. The data entered into CMS is store in a database which renders the web page via a template. The CSS of that page can then control the output. A CMS works best with structured content like documents or database records. But it can also be kept to manage records such as video and audio files.
7 must have features for CMS
Web continues to be a risky terrain. Make sure your CMS system is being protect by the cyber attacks. Attacks not only discontinue your business but also costs you a huge amount. Cloud based CMS systems are now being most targeted by the hackers. And this results in a number of potential issues, such as data integrity violations and unauthorized access to data.
2. Multilingual support:
A web content management system that supports multiple language, multi channel delivery not only makes job easier. But also empowers local brand and content managers to campaigns on their channels. Best suited for their markets while maintaining their brand identity.
3. User friendliness:
Ask your employees to support your globalization efforts. A CMS is a software which will allow them to re-use branded components such as images, designs and experiences. This will also encourage the team to take ownership of local experience especially when all the users are allow to use the language of their choice.
4. Testing & experimenting:
To support your global teams in their localisation of new markets it’s very important that they can quickly evaluate the results and take feedback from it. The easiest way to ensure that CMS/WCM you use has in-built experimentation capabilities for easy testing of content whether it is in your desktop, mobile or other channels.
A WCM that allows you to personalize the digital experience elements like content, campaigns will provide agility to global teams as they can create variants of site experience. It will also allow businesses to support globalization at a scale.
Use a content management system in which it has an in-build analytics engine, do that content creators and brand managers can easily track the trends and opportunities to improve the digital experience based on local visitors data. It will be easier if it will provide information per person so that you can get more precision.
Businesses that run in WCM cloud will be able to scale their globalization faster with the development team rolling out the digital experience much faster worldwide with just a few clicks.
Google ads (formerly known as Google adwords) is the most profitable decision for your online business. There must be many questions in your mind regarding this, what is google ads? How does it work? So let’s understand all this.
What is Google ads?
Google ad is a paid online advertising platform which is provided by Google. When a user searches for a keyword they get their results of their query on the search engine result page. And those resulted pages can include paid advertisements to target that keyword. To know more about what is Google ads are, click here .
How Google ads work?
Google ads work under a pay per click module. This means marketers target a specific keyword on Google and then make bids on that specific keyword, competing with others as well as target the keyword. The bids you make for an advertisement are “maximum bids” or maximum you are willing to pay for an advertisement.
You can set a maximum budget for your advertisement so that you’ll never spend more than a specific amount for your ad. In this way you will be able to know also how much you should budget for your digital ad campaign.
Marketers have three options for their bids:
- Cost-per-click (CPC) : How much you will pay when a user clicks on your ad.
- Cost-per-mille (CPM) : how much you will pay per 1000 ads impressions.
- Cost-per-engagement (CPE) : How much you will pay when a user performs a specific action on your ad (watch a video, sign up, etc.)
Google then takes the bid amount and pairs it with an assessment of your ad called a quality score. According to Google:
“Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.”
The score number is between 1 to 10 – with 10 being the best score. The higher your score is the higher you will rank on Google and the less you have to spend on converting.
Your quality score combined with your bid amount creates your Ad Rank on Google means the position your ad will appear on Google.
When a user sees the ad and clicks on it, marketers have to pay a small fee for that which is known as pay-per-click. The idea behind Google ads is the more users click on marketers advertisements the more likely they will accomplish advertisements goals.
These are some ways how does Google ads work. Know more about Google ads, Google analytics feel free to contact Atomic Technologies. They have the best team which provides you the best service in all over Delhi NCR.
Infographics are used in every field today. Whether we talk about digital marketing or about schools and classrooms it is used in every field to make complex things easier to engage. So if you want the best infographic design for your company you can come to Atomic Technologies. It is the best infographic design agency.
What is infographic?
Best Infographic design agency is the combination of information and graphics. It is a chart, diagram, or illustration that uses graphic elements to present information in a visually striking way. Whether you want to make dishes or study marketers, infographics will help you present the information in an attractive visual graphic.Mean while as information or data shown in a chart or diagram. So infographics bring together the best of data and visuals to craft a story or convey an idea more cohesively.
Just keep in mind while making it you have to use bright colours, bold text and use attractive colours to grab the attention of your audience. Also the goal to make infographics is not only to inform but also to make the viewing experience fun and engage with your audience.
Why should you use infographics?
There’s a reason why infographics are so popular and useful- it is fun, easy to understand and engages more of the audience to your website. Also it is helpful for all kinds of content creators, businesses, educators and nonprofits.
Marketers can use infographics to drive more traffic to their website, increase brand awareness and boost engagement.
Educators can use infographics to explain difficult concepts and explain them by breaking down in smaller steps.
Nonprofits can use infographics to spread some social issue or cause happening in the country or in their surrounding.
5 Steps of creative Infographic
- Step1- Identify the goal of your infographic.
- Step2- Collect data for your infographic.
- Step3- Visualize your data.
- Step4- Layout your infographic.
- Step5- Add style to your infographic design.
Types of infographics
There are many various kinds of infographics, and if you want yours to be actually effective and attractive you need to pick a type which suits your purpose and needs.
- Illustration data: In this you’ll get the present statistics, facts and figures of your website using charts and other graphical tools.
- Simplifying a complex subject: This type can be used in schools, colleges and institutions. It can explain difficult concepts with the help of diagrams and flowcharts.
- Drawing a comparison: This will visually compare two services, brands, websites, products and concepts.
- Creating awareness: Spread awareness about a particular cause or create awareness of your website and create visibility.
- Summarising longer content: Repurpose long videos, blogs and reports into bite sized infographics.
To know more about infographic design and get the best infographic design for your company you can come to Atomic Technologies. We will give you the best infographic designs through which you can engage with more audiences.
Top Graphic Design Agency
Graphic design is everywhere, from the wrappers on candy bars to the logo on your favorite coffee mug. It is where professionals create visual content to communicate messages. As you know, pictures say a lot more than words. It’s a high time that all businesses should realize this. Probably your competitors have done this & they have a more attractive design than yours. To attract more audience towards your work. It’s important to have vibrant & attractive designs like proposal documents, brochures, mailers, presentations and letterheads. As it gives a nice impression to your client. Computer graphic design produces visual ideas and a creative template for advertising.
We the team of Atomic Technologies strongly believe that Computer graphic design is all about communicating your business goals through visuals. Our team of design experts make the best logo to increase your business. The designers spend a good quality time on designs that will not be out of fashion for years. Our designers will help you to make an image which will be in people’s minds for many years. Our designers make sure that through picture they will convey such a message. That your audience can easily understand & connect to you. Computer graphic design produces visual ideas and a creative template for advertising and publicity
Five Notable Graphic Designers
- Saul Bass
- Paul Rand
- Milton Glaser
- Alan Fletcher
- Herb Lubalin
We have a team of reliable people who work with full dedication & determination & that’s why we are the best graphic design company in Gurugram.
Our designers make something which is attractive & stands out as they know what kind of themes and visuals are trending,.The designers of Atomic Technologies make sure that the designs will suit your company at it’s best. So want a design for your company than what you are waiting for? Contact us!
Logo Design and Branding
A good logo maker and a good logo always remember to each and every people’s mind. They know your products with there logo. A good logo always communicate and to convey to a good message. It is always in a perfect shape, color. So that logo look attractive and remember-able. And always shows the brand story. The first thing that every businessmen want a business logo maker who makes the remember-able logo for there business. For whom you are waiting? Atomic Technologies is the best logo design company in gurgaon.
Types of logo design
- Monogram logos (or lettermarks)
- Pictorial marks (or logo symbols)
- Wordmarks (or logotypes)
- Abstract logo Marks
- The combination mark
- The emblem
Branding is that company want to grow our brand by there name, logo, symbols and many other things. So that consumer know about your brand. And that identifies you. To creating a unique name and design. The company provide services or products in best quality so people attract to your brand. It is like a promise to the customer. Increase brand awareness is one of the main task for brand manager and marketers. And to people aware about our brand with the attractive logo design. Digital marketers would flood the landing page. With the brand name.
Here is 8 types of Branding
- Personal branding.
- Product branding.
- Service branding.
- Retail branding.
- Cultural and geographic branding.
- Corporate branding.
- Online branding.
- Offline branding.
Now you must be thinking who can do this job perfectly for your company. So the answer to this is Atomic Technologies. We have the best team of business logo maker people who will listen to all queries and fulfill them in the shortest time possible. They are the best company in India. Who will fulfill all your needs and will never disappoint you.