What is Technical SEO
Technical SEO refers to improving the technical aspects of your website in order to increase it’s ranking in search engines. Easily understandable, making a website faster and crawling easily through the website are the pillars of technical optimization. Technical SEO is a part of on page SEO which helps you in improving the elements in your website to get higher ranking. It is opposite of off page SEO which is generating exposure to your website through other channels. Google analytics and other search engines want to show the best results to their users for their queries.
Why should you optimize your site technically?
Google analytics and other search engines want to show the best results to their users for their queries. Therefore google robots crawl and evaluate best web pages based on multitude factors. Some factors are based on how fast a page uploads and this totally depends upon the user’s experience. Other factors help search engines to grasp information of what your pages are about. So, by improving the seo analytics aspects you are helping the search engines to crawl and understand your website. And if you do this well, you might be rewarded with higher rankings.
But this also works other way round, if you make a serious technical mistake it will cost you. You wouldn’t be the first one to block the search engines entirely to crawl through your websites and be accidentally adding a trailing slash in the wrong place in your robot.txt file.
Characteristics of a technically optimized website
A technically strong website is fast to find for users and easy to crawl for search engine robots. A proper technical setup helps the search engines to know about your site and prevents confusion created by duplicate content. Moreover Google analytics help the owners to see the bounce rate, their products availability in particular location and visibility. Here are some characteristics which you should know of a technical SEO:
- It’s fast: Nowadays web pages need to load fast. People are impatient and want to load the web page faster. In 2016 a survey shows that 53% of people leave if the site doesn’t open in 3 seconds. So if your website is slow then people get frustrated and leave your site and you will not get any traffic. Google knows that slow web pages offer a less than optimal experience. Therefore, they prefer web pages that load faster.
- It’s crawlable for search engines: Search engines use robots to crawl your website. Then, the robots follow the links to discover your website. A great internal linking structure will easily understand that what’s more important content in your website is.
- It doesn’t have (many) dead links: We have discussed earlier that slow web pages are frustrating to people. What will be even more annoying for the visitors to land on a page that doesn’t even exist. If a link leads to a non-existing page in your site, people will get to see an error 404 page. And here ruins your user’s experience.
- It’s secure: A technically optimized website is secure nowadays. Making your website safe for the users and guaranteeing their privacy is a basic requirement of today. There are many things you can do to make your website safe and secure, and the crucial thing is implementing HTTPs.