Having a website allows you to target the whole online world. Whereas local seo helps your website to rank higher on search engines. This has become more important in COVID-19 as people are reaching to you online rather than offline, so it is worth investing in it. If you are getting searched by your local audience in these tough times then it will increase your business. Now we will explain what local seo is and what benefits it can provide to you and your website.
What is local SEO?
Local seo is basically optimizing your website to a specific local area. If you have local businesses or small businesses and you want to rank your web pages for a certain search or query performed by your local audience, then it is your cup of tea. If you are optimizing your website or your business this means that you are letting people search you online and offline. Even then and now due to COVID-19 if you are getting people in your shops or buildings, you are still targeting an audience which is in your geographical area as of yours. So it’s better for you to optimize your online presence in your area.
How does local SEO work?
If you are optimizing for local searches then you are letting Google know-through all kinds of signals-that you have your business in a particular area and want to be found by the customers in that area. Nowadays it is the easiest to optimize your business if you have a proper address/city/region. This helps you to create local landing pages and also help people to find your store with the help of the store locator on your website.
One of the most important things you should have on your website is the right local business schema markup that will make clear to Google that you have a local business in what areas you serve. This may sound very technical to you but don’t worry your local SEO plugin can take of this completely. Your job is to just add some details about your business and rest your plugin will output in the proper schema markup. Apart from technical optimization which your plugin will do, writing specifically for your local audience can also be a good idea.
But one important thing, raking for local searches requires more optimization than your website. One of the most important things is to create and add all important details to your Google My Business Account. Moreover, adding some industry relevant and local links can also help. If you are finding some SEO experts then Atomic Technologies is just one phone call away. They are the best SEO experts in Gurgaon and Delhi NCR.
Benefits of local SEO for small businesses
The main reason why all kinds of businesses need local SEO is that search engines have realized that many users or audiences are looking for the same product or service near them. According to Google there are 46% of searches that are “local intent”. This clearly means that your targeted audience is looking for your services and products in your area, so if you boost up your local business then your business will be the one they will find and come to, this will automatically increase your sales and growth in the market. What can local seo do to your business:
- Local seo will help your web pages to rank on the top pages of the search engines.
- It receives the highest conversion levels from advertising channels.
- It will increase your online visibility to the users around your area.
- Local seo increases organic traffic and more lead generations.
- It will help you to be in competition with your competitors.
- For mobile users also, it will be easy to find you and your business through directories, search engines or social media channels.
- It will also make sure that your business is available on Google Maps and other navigational apps.