Benefits of WordPress
Benefits of WordPress – WordPress manages the content and is a simple way to make a blog. So it is one of the most known sites for writing and creating content. WordPress is open-source software which means it can be used by anyone who wishes to do so. It is software that can be accessed by everyone and not only developers.
There are various benefits of WordPress:
Multilingual
· WordPress is a worldwide platform. It supports over 160 languages around the world. As a result, you’ll
be capable of creating a website to attain a global audience.
· It’s worth mentioning, however, that English is the most commonly
used language on WordPress.
·English is used in 71 percent of all blogs published on the
platform.
Affordable
· Because WordPress is a free and open-source blogging platform. So, if you want, you could get away without
paying anything.
· However, if you want to do more than have a simple personal
website, you’ll need to upgrade to a paid plan.
Content creation
· Anyone can make a new WordPress website because it is so simple. But everything can be established with just a few single clicks.
· All you have to do now is go to the “posts” segment of your center console menu once your site is live. You’ll find everything that you need to write a new blog post right here.
· Text editors, page layout tools, and ways to post media files are
all available.
Flexibility
WordPress’ versatility extends to the sort of individuals who use it. So I’m not speaking about whether
or not you can contact your toes. I’m talking about your level of technological
knowledge.
WordPress is suitable for beginners, developers, and everything in between. It’ll be entirely up to you what you’re using and which features you
take advantage of.
Speed
· Websites that load slowly are pretty worthless. Because WordPress recognizes this, it includes elements
and characteristics that will help you speed up your website. So take advantage of
Grip compaction, sophisticated caching, and CSS and JS minification options
If you use equipment like the ones listed above, you could indeed radically reduce the time it takes for
your website to load. This will lower your churn rate, improve your customer
experience, and boost conversions on your WordPress site.
What makes you a WordPress Developer?
1. First, you need to ensure that you understand WordPress on a level that you can create diverse sites with a complex range.
2. Star being imaginative and creative about the designing and development, in particular, take into regard the client’s problems.
3· Change the way you code according to your client’s requirements such that users would be able to understand.
4· Develop communication skills so that you can communicate with your client without any jargon and will be able to make them understand and solve their concerns.
5· But try to think and create the blog/site in a commercial aspect to make the client’s SEO enhance.
These are some qualities that make a good WordPress developer. So WordPress is an opportunity for many young budding people holding an interest in the web development field. They are the best SEO experts in Gurgaon and Delhi NCR.
SEO and Small Business
What are small businesses?
The ownership of small businesses is private. But they can be owned by an individual, partners, or a group of people. But these types of businesses are usually done to gain profit most of the time. Small businesses apply the same management structure as big firms but they have struggles of their own. They have a lesser amount of human capital as well as they tend to have less capital in terms of cash or kind. Lets read more about SEO and Small Business
Small business owners can use SEO to build quick, sturdy, and user-friendly websites which prioritize higher in the search engines, bringing in more large pool of qualified customer base and increasing conversion rates.
So if you’re a small business owner, SEO can help you gain new customers and take your company to the next level by helping you establish a strong presence online and bypassing your competitors.
Tips for small businesses:
1. Don’t overload your site with unnecessary stuff;
2. Be sure the site is user-friendly;
3. Write up and create good and strong content;
4. Create links;
5.· Use appropriate Keywords.
How to improve rankings:
I. First and foremost is to check any technical issue regarding SEO. It might not sound huge but the technical issues slowly degrade your rank in the search engine. So most of the time the duplicate content or broken links cause the SEO to break down.
II. So writing content and blogs with decent use of the keyword is a must. And enhancing your title, headings, sub-headings, content, links, and images/videos will help in increasing the visibility.
III. But your google profile must have all necessary details about your brand or business. Likely it presents your address, direction details, the timing of opening and closing of stores, delivery, etc.
IV. Everyone looks up reviews these days. So, make sure your site engages with a lot of reviews. More the reviews more trustable your site look.
V. Organize images and videos with the keywords. But it will appear more and attract users to check the site.
Pros of SEO to Small Business:
1. More users:
Businesses with an SEO-optimized website attract twice as many customers and expand more than businesses that don’t use it.
SEO is likely to be the most powerful and cost-effective marketing strategy available presently in the market. It will also only attract more users who are actively looking for your service or product.
2. Brand Awareness:
When your sites show up on the first site of sites like Google, and Yahoo, potential customers are more likely to trust your brand over other brands that don’t have a strong web presence when searching for a specific term.
That is why smaller companies that want to improve their brand awareness (either locally or nationally) should invest in SEO and begin achieving top rankings for such KEY terms relevant to their industry.
3. User-Friendly:
Websites that are well-structured, tidy, and unfussy encourage casual individuals to stay longer, lowering bounce rates by increasing page views. Similarly, extremely relevant content helps to
keep your viewers happy by addressing their concerns, resolving their urgent
problems, and assisting them in finding exactly what they’re looking for it on your site.
4. Conversion Rates:
SEO-optimized webpages load faster, are easily readable and navigate, and work on almost all gadgets, including mobile and tablet devices. But easy-to-read and navigate websites are more likely to take and retain the reader’s interest or visitors, resulting in more regular customers, subscribers, and repeat visitors.
Benefits of Web Development
Web Development:
Read more about Benefits of Web Development
The work involved in creating a website for the Internet or an
intranet is known as web development. Because Web developers use web programming skills
to deal with programming source code development, DBMS optimization, and markup
language.
In the world of digitalization and technology, websites have
gained momentum for establishing and increasing a business identity or brand
name. In this era, no company can gain users or consumers without a strong website.
To make a website it is essential to have a web developer who is professional and
well-versed in their work.
A web developer is a person who works on website development, design, and management. They operate with intranets, applications, software development, and IT consulting in addition to websites. Web developers can work as independent contractors or as IT consultants and developers for a company or start-up.
In programming, web development is only an umbrella term that refers to a profession and reliability of a developer. So It is an opportunity for students to learn web development as it has become a core point of business elevation.
What are the benefits of web development?
· Search Engine Optimization (SEO):
It is the process of improving a website’s technical
configuration, content relevance, and link popularity so that its pages are
more easily found, more useful, and popular in response to user search queries,
and thus rank higher in search engines. It is a core digital marketing
tool.
SEO is made up of several elements and understanding the basics of these elements would help any business or company to rise in fame. SEO is crucial because it helps in making your website visible. Likely the more traffic more users will check your website and may turn into potential clients.
So the programming for custom web development can only have the guidelines to stack the assets relevant to your website. But This means that your web pages will be devoid of the excess resources that a template includes by default, which can be ineffective.
Because Web development will assist you in avoiding dragging resources that are included by default in CMS templates (Content Management System).
So it is valuable in terms of brand identity, building up relationships with your clients, and putting forward oneself as a trustworthy and reliable brand holding expertise in your field.
· Performance:
Another significant benefit of web development is its long-term
stability. So It doesn’t use up unnecessary resources, ensuring that the website
runs smoothly over time.
· Security and reliability:
Another significant benefit of web development is its long-term
stability. Because it doesn’t use up unnecessary resources, ensuring that the website
runs smoothly over time. It is reliable to work with and you can make up
everything on site by yourself.
Increase in revenue:
A well-designed website is an excellent tool for businesses to use
to boost sales revenue. It facilitates businesses to increase traffic, generate
leads, and increases ROI conversions. So Firms can increase the number of products
and services they offer to entice customers to remain on a webpage longer.
· User-friendly:
So One of the primary benefits of web development is the ability to create consumer design interfaces for websites.
But It creates a fundamental website using HTML, CSS, and JavaScript. Once you
grasp the work it becomes fun to work in as one can try an end number of themes
and designs according to their choices respectively. They are indeed the
fundamentally important pillars of the designing process, and nobody can build
an ideal site without them.
Conclusion:
In conclusion, these benefits of web development are extremely
valuable. So It improves your company’s image and broadens your grasp to attract
more customers and visitors to your website.
Web Development and Why is it Important?
What is web development?
Web development is the process of creating and maintaining
websites, it’s the work that an individual viewer cannot realize as it goes on
behind doors to make a website or a webpage look good, work quickly, and
provide a consistent user experience. Web developers are usually the
professionals who maintain these websites.
Humans are puppets of convenience, they want convenience in their lives,so accessing a whole website with just a single click is the easiest task. So, web development could be one of the most important factors in increasing your business or brand.
Importance of Web Development:
So website development is a way to make people aware of the services
that you are offering and them avail of these services. But for individuals to
avail of such services they first have to understand what the buyers want or
either get attracted to it. Web development has earned a lot of importance so
let us look at a few of them:
1. Content Hub:
We live in an era where blogs are very prominent, and writing
blogs as a digital marketing strategy would be the center point for content
marketing. So using a company’s or individual’s social media presence can bring in
a lot of viewers and audiences to one’s website. Links on the blogs which
connect to the main website can bring a lot of engagement to the sites.
2. Content Control:
Writing content may seem easy but it has its struggles. Make sure
that the content presented is original, interesting, and affects the audience.
With a good web developer, one can control the content relevancy, user
experience, and transformation process.
3. Increasing brand awareness:
Having a website makes your users know about the latest updates, commenting their thoughts as well as replying to them. It also helps in understanding the consumers. By creating a website there can be more engagements which increase the brand value and awareness in the market.
There are other important factors such as the website works 24/7,
saves money from advertisers, etc.
Web development is important for a business and company to keep
their users and content consumers updated with facts with an easy and
convenient user experience.
4. Improve Connectivity:
A website’s work is to facilitate activities such as expanding the reach and attracting users to the business or company. One should make a plan to make a website that will be responsive and accessible to a wider variety of audiences. The website should be compatible with smartphones as well as tablets. This will help increase the site stats and exposure to the users.
5. Communication:
Interacting and communicating with your audience is a core element when it comes to generating business websites. It helps the company know the user’s thoughts and prospects about certain services and products, which can help further help in the improvement of the above. But like posting blogs and content can create a space for the users to put up their reviews and feedback. While at the same time the company can write their replies to the user or consumers’ concerns. This will make the client confident that you are willing to look up for their satisfaction and are responsive to their needs.
The above mentioned are some of the important factors which reveal why web development is so crucial in modern-day business. Even if it doesn’t seem much, it actually grabs the attention of the user and validates one’s company and business in the competitive market.
How to Setup an Effective Facebook Ads Campaign
Facebook Ad Campaign
Understanding how vital facebook ads are becoming a staple part of almost every social media strategy. And if you want your posts to be seen on facebook, then it’s becoming more likely that you’ll have to pay for reach with facebook ads.
If you want to set up a facebook ad campaign for your company then, Atomic Technologies is the best facebook ads agency, which will help your company to grow in the market. They are one of the finest facebook advertising agency in Gurgaon and Delhi NCR.
Paid advertising on facebook is one of the most immediate ways to impact the reach of your content. Though it’s not without these questions. How well do these ads work? What kind of engagement will you get? And what will you do except for your hard earned money?
In this article I’ll tell you how well you can set up an effective facebook ad campaign. Now let’s jump into it.
How to set up an effective facebook ad campaign
Step 1: set goals for your facebook ads
Before moving forward, first you have to think about what you are aiming for and what your goal is. Where do you want to reach? By setting yourself some goals and heading forward with live ads, you also have to measure your success against.
For example if you’re setting a goal of downloading a mobile app through your facebook ad then you should aim for 100 downloads for the first month. This will also help when choosing the right objective for your facebook ad campaigns.
Below are some examples that your goals should be:
- Increase traffic to your website from facebook
- Increase audience to your event
- Facebook lead generation
- Increase the reach of content from facebook
- Boost engagement of facebook page
Step 2: head over to facebook ads manager
All of your facebook ad campaigns run through the facebook ads manager tool, which you can access via a direct link at facebook, or by clicking “manage ads” in the drop down option on your facebook account, or by clicking on any of the CTA’s on your facebook page.
Once you are on the ads manager page you can navigate with the menu on the left hand side of the page. To get the ad start click on the green button on the right hand side of the corner.
Step 3: choose your objective
When you click to create your facebook ad, you will be taken to a page where you will choose the objective of your campaign. With facebook you’ve many options for approaching an ad campaign.
Below are the ways which can benefit you for your ad campaign:
Awareness
Objectives that create interest among people for your product and services:
- Boosts up your posts
- Promote your page
- Reach out to people near your business
- Increase your brand awareness
- Increases your reach
Consideration
Objective that force people to think of your business:
- Send people on and aff facebook destination
- Get installs of your app by people
- Increase your audience
- Get views on your videos
- Collect leads for the business
Conversion
Objectives that encourages people to be interested in your business and buy you products and services:
- Increase audience on your website
- Increase engagement in your app
- Get people to claim you offer which can help your business to grow
- Promote your products and services
Step 4: define your audience and budget
Customize your target audience
This step is very important for your successful facebook ads campaigns. The audience for your ads can be customised on the basis of the following demographics:
- Location, it can be any country, state, city, town, etc.
- Age
- Gender
- Languages
- Interests- facebook personally watches the person’s interest and the pages they follow.
- Behaviours- things like purchase, intent and device usage all comes in behaviour
- Connections- try and show your ad to everyone.
Also, you can choose advanced targeting, which lets you include or exclude people who are connected to certain pages, apps, or events. Further you can customize your targeting using custom audiences to retarget people who have already interacted with your business.
Setting your budget
Once you have selected your target audience next you have to choose your budget, like how much you have to spend. Once you have decided your budget this shows that this is the highest amount of money or figure you would like to spend on your ad. You can also set your budget to daily and lifetime.
- Daily- a daily budget will be the average budget you’ll spend daily.
- Lifetime- a lifetime budget will be the maximum budget you’ll spend your whole lifetime of your advert.
Step 5: create your advert
Now it’s time to choose images, videos, headlines, body text, and where your ad will be displayed on facebook. You’ll get 90 characters to share a quick message that will appear above your image(s) or video. Here are two ways to create an advert.
Use an existing post
For these types of adverts, like boosting posts you can create your ad using an existing post that’s already been shared on your Facebook Page. To enable this select “use existing post” option from the facebook ads manager dashboard.
Creating a new advert
If you want to create an advert from a blank canvas, the first thing you’ll do is to select the type of advert. Facebook adverts look different from the results you want. Facebook offers these adverts formats:
- Carousel- create an advert with 2 images or videos
- Single image- you can create 6 variations of your image with single image
- Single video- you can create one video with advert
- Slideshow- you can create a looping video with 10 images
- Canvas- you can tell a meaningful story by combining videos and images
Step 6: choose your ad placement
Advert placement shows where your advert is shown and with facebook ads you are able to choose which location your advert will appear. Your adverts can be shown in facebook’s mobile feed, desktop news feed and at the right column. You can also make your adverts appear on instagram.
How Does Google Ads Work?
Google ads (formerly known as Google adwords) is the most profitable decision for your online business. There must be many questions in your mind regarding this, what is google ads? How does it work? So let’s understand all this.
What is Google ads?
Google ad is a paid online advertising platform which is provided by Google. When a user searches for a keyword they get their results of their query on the search engine result page. And those resulted pages can include paid advertisements to target that keyword. To know more about what is Google ads are, click here .
How Google ads work?
Google ads work under a pay per click module. This means marketers target a specific keyword on Google and then make bids on that specific keyword, competing with others as well as target the keyword. The bids you make for an advertisement are “maximum bids” or maximum you are willing to pay for an advertisement.
You can set a maximum budget for your advertisement so that you’ll never spend more than a specific amount for your ad. In this way you will be able to know also how much you should budget for your digital ad campaign.
Marketers have three options for their bids:
- Cost-per-click (CPC) : How much you will pay when a user clicks on your ad.
- Cost-per-mille (CPM) : how much you will pay per 1000 ads impressions.
- Cost-per-engagement (CPE) : How much you will pay when a user performs a specific action on your ad (watch a video, sign up, etc.)
Google then takes the bid amount and pairs it with an assessment of your ad called a quality score. According to Google:
“Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.”
The score number is between 1 to 10 – with 10 being the best score. The higher your score is the higher you will rank on Google and the less you have to spend on converting.
Your quality score combined with your bid amount creates your Ad Rank on Google means the position your ad will appear on Google.
When a user sees the ad and clicks on it, marketers have to pay a small fee for that which is known as pay-per-click. The idea behind Google ads is the more users click on marketers advertisements the more likely they will accomplish advertisements goals.
These are some ways how does Google ads work. Know more about Google ads, Google analytics feel free to contact Atomic Technologies. They have the best team which provides you the best service in all over Delhi NCR.
Banner Ad Design
If you are into online or offline business you must have thought of putting ads and earning money through it. But have you ever thought of how you would create your banner ad design so that more people will click on it. Banner design plays the most vital role in engaging with your audience.
What is banner design
Banner ad design is one of the most fruitful forms of marketing in online business and it comes in all shapes and sizes. Web banner design is all about creating the most clickable ad possible.
Banner ads are advertisements that showcase a product or brand and link it to the owner’s website. Many companies and agencies use this because it is affordable, measurable and a great medium to enhance your business.
How do you create great banner ads?
So, how will you create banner ads which are attractive to customers and you’ll get the clicks also. Below are some of the points you can keep in mind before creating your ad design.
- Place your banner ads correctly: Place your ad on your website in such a way that it is clearly visible to your audience. You can purchase the space also for placing your ad in the right place.
- Your company logo: Your company logo must be there on the ad to build brand awareness. Make sure it is visually dominant.
- The call to action: The call to action is a button that invites users to click on your ads. Phrases like “watch now” or “learn more” or get started” are the examples of this. Phrases like these should be the main focus of your ad.
- Keep it simple: Your ad should be simple and attractive. Viewers are only going to see your ad for a second.
- Make your text instantly readable: Make your headline and body copy of different sizes. Don’t use cursive fonts, uppercase fonts and fonts less than 10 pt. Use smaller fonts only when it is a disclaimer or copyright notice.
- Use animation: Animated banner ad design is one of the most effective banner ad designs but make sure it doesn’t distract from the message of your ad. Make simple and sober animations and that should not last more than 10 seconds. And also make sure it doesn’t loop more than 3 times.
- Use the most standard banner sizes: Make sure your banner size either is not so big nor so small. Keep it to a standard size, it will look more effective.
Why Us?
Want to know more about banner ad design or if you want to design a banner for your company then feel free to contact Atomic Technologies.
What is Google Ads
What is Google Ads
Every second, there 2.3 million searches are perform on Google and the majority of it contains Google ads. It can be extremely helpful for your business. As it can be an effective way to drive more traffic on your website. And your audiences will get to know you more and for the products you sell.
It provides a platform for online advertisement. In which you can show your product details, services offering or videos to web users. Google can place ads both in the search result engines. Like Google Search and on non-search websites like mobile apps and videos.
On Google display network Google offers to show your display ads. The display network is a vast collection of third party websites. That have been in partnership with Google and agree to serve Google ads. It display on the network can be an image, a video or a text and can be targeted differently.
BENEFITS
There are many things you should know all about Google ads if you are into online business or if you’re planning to step into it. Here are some benefits you should be aware about Google ads:
1.Target your ads:
Targeting gives you the ability to show people you want, who are interested in your products and services. It offer you a lot of ways of targeting and here are some of the choices. That you have with online ads and can make your campaign more targeted.
- Keywords: Keep words or phrases that people search on the internet mostly. This will help your website to get more traffic.
- Ad location: Show your ads on the Google search results pages that are a part of Google display network.
- Age, location and language: Choose the age, geographic location and language of your audience to whom you want to show your ads.
- Device: Your ads can appear on all devices, and you can decide that on which all devices you want to show your ad.
2. Control your cost:
It give you control over how much you want to spend your money. You can choose how you want to spend per month, per week or daily. And you’ll only be paid when someone clicks your ad.
3. Measure your success:
In this you’ll get to know who clicks your ad and visits your website, purchases some services or products or downloaded your app- you can track all these things. Once you know all these things you know where to put your ads and do campaigns.
5.Build brand awareness:
When people hear “Google ad” they think most of the people traffic is generating from pay per click advertisement. But Google ads are more functional than that. It’s also a great tool for building brand awareness.
Atomic Technologies will grow your business rapidly with the help of Google ads. They have a team who welcomes all your feedback and tries to never disappoint you.
Ad Campaign management
Ad Campaign management
An advertising campaign is a designed strategy that is carried out at different platforms like email, linkedin ads manager to achieve desired results. Such as brand awareness, generating more leads and improving communication with specific markets. And all this done by advertising.
With ad campaigns linkedin ads manager, google ad campaign manager, email campaigns, print campaigns, etc. are so overwhelming. Because they show results in a short period of time. Many business owners think that doing advertising campaigns means just creating an ad; and however they are mistake. For advertising to get the best results you must be organised from the start.
WHAT IS CAMPAIGN MANAGEMENT?
advertising campaign management is the planning before we launch a new product and for that we put advertisements. It is basically planning, execution, tracking and analysis of the new launch product’s data. Campaign basically involves multiple pushes to buyers through social media, emails, print materials, giveaways, etc. all focusing on the same product.
Marketing campaigns are launched for potential buyers to buy the same problem – a problem which can be solved by buying their services or products. These campaigns are important for engaging with your audience and raising market awareness about your brand.
KEYS FOR GREAT ADVERTISING CAMPAIGNS
- Set a campaign goal: So whenever we talk about goals most people think of sales. But, the truth is there are many other reasons for advertising to focus on. The most common goal of every businessman is to promote their brand. And launch new products and promote their current products. You can also create an advertising campaign design to create more brand awareness or to improve it and also help the associate brand to have certain feelings and emotions. Whatever your goal maybe, you must have to identify it before proceeding.
- Define a target: Part of campaigns success directly leads to the targeted audiences, if you have a huge and well defined targeted audience then nothing is stopping your goal to be accomplished. Age, sex likes, habbits, educational qualification all these helps in your advertising campaign strategy and also helps in correct fully target your audience.
- Segment your audience: once you have clearly defined your target audience, then you should segment your audience in groups on the basis of what product or services they want. Put yourself in the shoes of a potential customer and think about what interesting they want from you. Is your offer useful to them? Are they aware of your company and products you sell? Do they have purchasing power to buy your product at the set price?
- Mind your design: The design of your website is as important as the content. Create responsive design and UX friendly websites to target your audience. Delight them first with the design and everything else you want to tell them.
- Track metrics and KPIs: Measuring is difficult yet important in many different fields but crucial in advertising. If we don’t track our results then we will not be able to know what’s going on and nor can we improve. In ads management metrics should be considered as the integral part of the success. The only way to understand how your ads are working is by measuring the data and calculating the analytics,
Pay Per Click Advertisement
Pay Per Click Advertisement
Pay Per Click can be a very powerful tool that can grow your business rapidly. If your dream is to grow your online visibility, generate more leads, attract more clients and drive traffic, PPC best pay per click adv. is the best for all these things. But before you gain all these benefits you need to know what PPC is, how it works and how to best optimize your ads to fully utilize your budget and attract your ideal audience.
Best Pay Per Click adv., is a tactic where a brand puts an ad and pays each time a user clicks on it. The cost is only incurred when users engage with ads.
PPC is basically of two types:-
1. Search advertising: Ads that appear as search results on search engine results pages.
2. Display advertising: Ads that appear as graphics, videos, posts typically found on social media comes in this category.
How much is PPC advertising?
Online advertising is not like giving money to a magazine agency and get a full cover photo instead in PPC you will be paid when someone will click on your ad. In offline advertising you tend to pay a fee regardless of the results you achieve. But with PPC you’ve got more control about how consumers engage in your ad. The main advantage in online advertising is how much you bid. The quality of your ad plays a huge part as well.
Is PPC Marketing right for company
Likewise in any business, pay per click also has its advantages and disadvantages. Ideally your company will use PPC as a complete digital marketing strategy so you have to maximize your strength and minimize your weakness. If you are finding a company who are reliable and can do this best for your company then no one is better than Atomic technologies. We are the best in all over Delhi NCR, we have the best team, who are fully trained and will fulfill all your wishes.
Understanding your google ads account
Keywords are the terms targeted within your campaign. You select the terms you think your audience will search for. When users search for those terms, they may see your search ad on SERPs.
Campaigns are the top-level organizational structure of your account within Google Ads
. They are usually organized to reflect a specific theme related to your business. You can have one or more campaigns within your Google account. Guidelines you set within a campaign include budget, language, location, distribution for the Google Network, and more. Within a campaign, you can have one or more ad groups
Budget is the amount you want to spend on your campaign. You use this to specify how much, on average, you’d like to spend each day. Later in this post, we’ll look closer at how to choose a budget and set bids for your ads..
Throughout the long term, we have worked with Fortune 100s and Brand new companies. We help aspiring organizations like yours create more benefits by building awareness, driving web traffic, interfacing with clients, and developing generally deals. We provide Website development services, Digital marketing services, seo-services and much more.
