Conversion Rate Optimization
Conversion Rate Optimization is the process of increasing the number of percentage of users of website visitors. To take a desired action such as buying a product or leaving the contact details. Conversion rate Optimization typically involves generating elements on your site or app that can be improve and then validating those hypotheses through: A/B testing or multivariate testing.
A dull web page can compel any customer or client to turn their backs from any website. We Atomic Technologies comprehend your business website. And create website quality content that is tailored with your customer’s expectations. We ensure that the message that has pulled them to site is depict in site experience.
Why is Conversion Rate Optimization important?
Conversion Rate Optimization is important. It allows you to lower your customers acquisition cost by getting more value from the visitors and users you already have. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers and grow your business.
For example, if a landing page has a conversion rate of 10% and receives 2000 visitors a month. Then the page will generate 200 conversions per month. If the conversion rate improved to 15% by optimizing different elements on the page. The number of conversions generated jumps by 50% to 300 per month.
There is always room for improvement. When it comes to increasing conversions, and we are constantly improving and iterating our website and apps to create a better experience for their users and grow conversions.
Benefits of Conversion Rate Optimization
There are 4 main benefits of Conversion Rate Optimization. Let’s have a look on that:-
- Understand your customer better: Before you can start optimizing your website, you’ll need to have an in-depth understanding of your customers. The aim is to understand who they are and how they interact with your stores.
- Get more customers and lower your cost per acquisition: Conversion rate optimization is all about helping visitors to your store. Find what they’re looking for and speeding up the buying process. More you understand your customers, the more you can tailor the customer experience and lead shoppers towards making those all important purchases. CRO is also about efficiency. If you’re working hard to get people to your site, CRO should be a top priority. Make sure you’re converting more of that traffic into paying customers.
- Boost your SEO efforts: It’s not a case of one or the other. CRO and SEO can sometimes go hand in hand. Search is becoming smarter, and Google itself has acknowledge that user behavior is now taken into account when rank pages. So that websites offer the best customer experience will rank higher. So all that work you’re putting into optimizing the customer journey will not only result in more conversions. Then it could push you higher up the search results too.
- Increase your customer lifetime value: That CRO research we talked about in point number 1 will help you create tailored customer experiences for new visitors to your website and loyal customers. Segment your loyal customers and to shower them with affection in the form of ‘welcome back’ popups. Personalized product recommendation in their most purchased product categories, and replenishment emails reminding them to repurchase. Optimizing your because customer journey will turn one-off purchasers into loyal customers by anticipating what they want and making them feel special.
Our team are result-oriented, dynamic and professionals who are committed to ensuring that your business grows to its full potential. We do the best conversion optimization in Delhi NCR. We adopt different accredited methods to achieve this goal such as use of top keywords.