“Design is not just what it looks and feels like. Design is how it works.” — Steve Jobs
A great idea alone does not make a great app. Mobile UX and design of your app are also important for great success.
What is mobile UX design?
Mobile UX surrounds the subjective experience that a user has with the mobile app. And this include both good as well as bad experiences because of various reasons.
UX design is the process of creating a product or design that is amusing to interact with and provides a meaningful experience. It includes interactions, content and sound designs and takes the complete journey of the customer into consideration.
Don’t confuse user experience (UX) and user interface (UI). Both interact very closely to each other but are not the same.
UI is a part of UX but UX is not only limit to UI.
Why its design important?
The UI only includes graphic designing.
Ux designs go beyond the purely graphical representation of the UI. UX is concerned with designing the experience that users have before, during and after using the app.
The elements of a good UX design app are listed below:
The system must fulfill customer’s needs and wishes. They should be aware of what their audience wants to see.
The system must be easy to use and self-descriptive.
The design of your system summons positive emotions and appreciation. Users must want to use your system again and again.
If any user is navigating something, your system must be easy and self-descriptive. Moreover users must find the information quickly.
Disabled users, like users having poor eyesight, must have the chance to use your systema and have the same user experience which non-disabled users are getting.
Users must trust your design and system.
What are the differences between desktop and mobile UX design?
To give your customer’s best experience you must know the difference between the desktop and mobile UX designs. You should not follow the same designs for both.
Desktop: computers and laptops have big screens, so you can put a lot of information on one page but in an organised way.
Smartphones: if you have to shrink your website to a regular size of 4-5 inch mobile device without changing the designs, it will look nasty and confuse the users.
You have to decide which information is important to be shown on a smartphone design. If something is not required skip it or place it on the next page.
Also in desktops due to the big screen you can arrange the content in several columns next to each other, but for a great mobile UX design you have to structure your content in just one column.
2. Screen orientation
Desktop: website is horizontally oriented, users cannot change the formation.
Smartphone: on mobile devices users have the option to change the orientation if they want. 94% users use their smartphones vertically and 6% do horizontally.
One important thing is that you have to design your mobile app in both orientations, that is, horizontally and vertically.
3. Navigation & input
Desktop: a keyboard and mouse are the most important common input devices for the desktop. Even if any user is having a touch screen laptop, then also they have additional mouse and keyboard.
Smartphone: on smartphones users don’t have a mouse and keyboard to rely on. They use their touch screen for typing or clicking on something.
But if your users have to type anything, for e.g., during the sign-in process you must provide them with the keyboard to write.
Desktop: users mainly use laptops and computers for major tasks like in offices or shopping.
Smartphones: mobile phones provide more personalization than desktop. That is why they are use everywhere in homes, restaurants, bathrooms… everywhere.
Realising that users can access your app from anywhere leads you to understand that your app should be easy to outside also. Use colour contrast properly keeping in mind that users must read everything even if the sunlight is falling on their smartphones.
5. Split screen
Desktop: users sometimes open several websites and apps simultaneously. For e.g., on one hand they are using your app and on the other screen they are using a calculator.
Smartphones: newly launched smartphones also support split screen option, but it is not a commonly used feature, definitely not as much as on desktop.
Try to keep users on your app and offer them what they need and don’t take the users to a browser to complete the registration and login.
To know more about mobile ux and get the best mobile ux for your company you can come to Atomic Technologies. We will give you the best mobile ux designs through which you can engage with more audiences.