Benefits of WordPress – WordPress manages the content and is a simple way to make a blog. So it is one of the most known sites for writing and creating content. WordPress is open-source software which means it can be used by anyone who wishes to do so. It is software that can be accessed by everyone and not only developers.
There are various benefits of WordPress:
· WordPress is a worldwide platform. It supports over 160 languages around the world. As a result, you’ll
be capable of creating a website to attain a global audience.
· It’s worth mentioning, however, that English is the most commonly
used language on WordPress.
·English is used in 71 percent of all blogs published on the
· Because WordPress is a free and open-source blogging platform. So, if you want, you could get away without
· However, if you want to do more than have a simple personal
website, you’ll need to upgrade to a paid plan.
· Anyone can make a new WordPress website because it is so simple. But everything can be established with just a few single clicks.
· All you have to do now is go to the “posts” segment of your center console menu once your site is live. You’ll find everything that you need to write a new blog post right here.
· Text editors, page layout tools, and ways to post media files are
WordPress’ versatility extends to the sort of individuals who use it. So I’m not speaking about whether
or not you can contact your toes. I’m talking about your level of technological
WordPress is suitable for beginners, developers, and everything in between. It’ll be entirely up to you what you’re using and which features you
take advantage of.
· Websites that load slowly are pretty worthless. Because WordPress recognizes this, it includes elements
and characteristics that will help you speed up your website. So take advantage of
Grip compaction, sophisticated caching, and CSS and JS minification options
If you use equipment like the ones listed above, you could indeed radically reduce the time it takes for
your website to load. This will lower your churn rate, improve your customer
experience, and boost conversions on your WordPress site.
What makes you a WordPress Developer?
1. First, you need to ensure that you understand WordPress on a level that you can create diverse sites with a complex range.
2. Star being imaginative and creative about the designing and development, in particular, take into regard the client’s problems.
3· Change the way you code according to your client’s requirements such that users would be able to understand.
4· Develop communication skills so that you can communicate with your client without any jargon and will be able to make them understand and solve their concerns.
5· But try to think and create the blog/site in a commercial aspect to make the client’s SEO enhance.
These are some qualities that make a good WordPress developer. So WordPress is an opportunity for many young budding people holding an interest in the web development field. They are the best SEO experts in Gurgaon and Delhi NCR.
What are small businesses?
The ownership of small businesses is private. But they can be owned by an individual, partners, or a group of people. But these types of businesses are usually done to gain profit most of the time. Small businesses apply the same management structure as big firms but they have struggles of their own. They have a lesser amount of human capital as well as they tend to have less capital in terms of cash or kind. Lets read more about SEO and Small Business
Small business owners can use SEO to build quick, sturdy, and user-friendly websites which prioritize higher in the search engines, bringing in more large pool of qualified customer base and increasing conversion rates.
So if you’re a small business owner, SEO can help you gain new customers and take your company to the next level by helping you establish a strong presence online and bypassing your competitors.
Tips for small businesses:
1. Don’t overload your site with unnecessary stuff;
2. Be sure the site is user-friendly;
3. Write up and create good and strong content;
4. Create links;
5.· Use appropriate Keywords.
How to improve rankings:
I. First and foremost is to check any technical issue regarding SEO. It might not sound huge but the technical issues slowly degrade your rank in the search engine. So most of the time the duplicate content or broken links cause the SEO to break down.
II. So writing content and blogs with decent use of the keyword is a must. And enhancing your title, headings, sub-headings, content, links, and images/videos will help in increasing the visibility.
III. But your google profile must have all necessary details about your brand or business. Likely it presents your address, direction details, the timing of opening and closing of stores, delivery, etc.
IV. Everyone looks up reviews these days. So, make sure your site engages with a lot of reviews. More the reviews more trustable your site look.
V. Organize images and videos with the keywords. But it will appear more and attract users to check the site.
Pros of SEO to Small Business:
1. More users:
Businesses with an SEO-optimized website attract twice as many customers and expand more than businesses that don’t use it.
SEO is likely to be the most powerful and cost-effective marketing strategy available presently in the market. It will also only attract more users who are actively looking for your service or product.
2. Brand Awareness:
When your sites show up on the first site of sites like Google, and Yahoo, potential customers are more likely to trust your brand over other brands that don’t have a strong web presence when searching for a specific term.
That is why smaller companies that want to improve their brand awareness (either locally or nationally) should invest in SEO and begin achieving top rankings for such KEY terms relevant to their industry.
Websites that are well-structured, tidy, and unfussy encourage casual individuals to stay longer, lowering bounce rates by increasing page views. Similarly, extremely relevant content helps to
keep your viewers happy by addressing their concerns, resolving their urgent
problems, and assisting them in finding exactly what they’re looking for it on your site.
4. Conversion Rates:
SEO-optimized webpages load faster, are easily readable and navigate, and work on almost all gadgets, including mobile and tablet devices. But easy-to-read and navigate websites are more likely to take and retain the reader’s interest or visitors, resulting in more regular customers, subscribers, and repeat visitors.
Read more about Benefits of Web Development
The work involved in creating a website for the Internet or an
intranet is known as web development. Because Web developers use web programming skills
to deal with programming source code development, DBMS optimization, and markup
In the world of digitalization and technology, websites have
gained momentum for establishing and increasing a business identity or brand
name. In this era, no company can gain users or consumers without a strong website.
To make a website it is essential to have a web developer who is professional and
well-versed in their work.
A web developer is a person who works on website development, design, and management. They operate with intranets, applications, software development, and IT consulting in addition to websites. Web developers can work as independent contractors or as IT consultants and developers for a company or start-up.
In programming, web development is only an umbrella term that refers to a profession and reliability of a developer. So It is an opportunity for students to learn web development as it has become a core point of business elevation.
What are the benefits of web development?
· Search Engine Optimization (SEO):
It is the process of improving a website’s technical
configuration, content relevance, and link popularity so that its pages are
more easily found, more useful, and popular in response to user search queries,
and thus rank higher in search engines. It is a core digital marketing
SEO is made up of several elements and understanding the basics of these elements would help any business or company to rise in fame. SEO is crucial because it helps in making your website visible. Likely the more traffic more users will check your website and may turn into potential clients.
So the programming for custom web development can only have the guidelines to stack the assets relevant to your website. But This means that your web pages will be devoid of the excess resources that a template includes by default, which can be ineffective.
Because Web development will assist you in avoiding dragging resources that are included by default in CMS templates (Content Management System).
So it is valuable in terms of brand identity, building up relationships with your clients, and putting forward oneself as a trustworthy and reliable brand holding expertise in your field.
Another significant benefit of web development is its long-term
stability. So It doesn’t use up unnecessary resources, ensuring that the website
runs smoothly over time.
· Security and reliability:
Another significant benefit of web development is its long-term
stability. Because it doesn’t use up unnecessary resources, ensuring that the website
runs smoothly over time. It is reliable to work with and you can make up
everything on site by yourself.
Increase in revenue:
A well-designed website is an excellent tool for businesses to use
to boost sales revenue. It facilitates businesses to increase traffic, generate
leads, and increases ROI conversions. So Firms can increase the number of products
and services they offer to entice customers to remain on a webpage longer.
So One of the primary benefits of web development is the ability to create consumer design interfaces for websites.
grasp the work it becomes fun to work in as one can try an end number of themes
and designs according to their choices respectively. They are indeed the
fundamentally important pillars of the designing process, and nobody can build
an ideal site without them.
In conclusion, these benefits of web development are extremely
valuable. So It improves your company’s image and broadens your grasp to attract
more customers and visitors to your website.
What is web development?
Web development is the process of creating and maintaining
websites, it’s the work that an individual viewer cannot realize as it goes on
behind doors to make a website or a webpage look good, work quickly, and
provide a consistent user experience. Web developers are usually the
professionals who maintain these websites.
Humans are puppets of convenience, they want convenience in their lives,so accessing a whole website with just a single click is the easiest task. So, web development could be one of the most important factors in increasing your business or brand.
Importance of Web Development:
So website development is a way to make people aware of the services
that you are offering and them avail of these services. But for individuals to
avail of such services they first have to understand what the buyers want or
either get attracted to it. Web development has earned a lot of importance so
let us look at a few of them:
1. Content Hub:
We live in an era where blogs are very prominent, and writing
blogs as a digital marketing strategy would be the center point for content
marketing. So using a company’s or individual’s social media presence can bring in
a lot of viewers and audiences to one’s website. Links on the blogs which
connect to the main website can bring a lot of engagement to the sites.
2. Content Control:
Writing content may seem easy but it has its struggles. Make sure
that the content presented is original, interesting, and affects the audience.
With a good web developer, one can control the content relevancy, user
experience, and transformation process.
3. Increasing brand awareness:
Having a website makes your users know about the latest updates, commenting their thoughts as well as replying to them. It also helps in understanding the consumers. By creating a website there can be more engagements which increase the brand value and awareness in the market.
There are other important factors such as the website works 24/7,
saves money from advertisers, etc.
Web development is important for a business and company to keep
their users and content consumers updated with facts with an easy and
convenient user experience.
4. Improve Connectivity:
A website’s work is to facilitate activities such as expanding the reach and attracting users to the business or company. One should make a plan to make a website that will be responsive and accessible to a wider variety of audiences. The website should be compatible with smartphones as well as tablets. This will help increase the site stats and exposure to the users.
Interacting and communicating with your audience is a core element when it comes to generating business websites. It helps the company know the user’s thoughts and prospects about certain services and products, which can help further help in the improvement of the above. But like posting blogs and content can create a space for the users to put up their reviews and feedback. While at the same time the company can write their replies to the user or consumers’ concerns. This will make the client confident that you are willing to look up for their satisfaction and are responsive to their needs.
The above mentioned are some of the important factors which reveal why web development is so crucial in modern-day business. Even if it doesn’t seem much, it actually grabs the attention of the user and validates one’s company and business in the competitive market.
Google ads (formerly known as Google adwords) is the most profitable decision for your online business. There must be many questions in your mind regarding this, what is google ads? How does it work? So let’s understand all this.
What is Google ads?
Google ad is a paid online advertising platform which is provided by Google. When a user searches for a keyword they get their results of their query on the search engine result page. And those resulted pages can include paid advertisements to target that keyword. To know more about what is Google ads are, click here .
How Google ads work?
Google ads work under a pay per click module. This means marketers target a specific keyword on Google and then make bids on that specific keyword, competing with others as well as target the keyword. The bids you make for an advertisement are “maximum bids” or maximum you are willing to pay for an advertisement.
You can set a maximum budget for your advertisement so that you’ll never spend more than a specific amount for your ad. In this way you will be able to know also how much you should budget for your digital ad campaign.
Marketers have three options for their bids:
- Cost-per-click (CPC) : How much you will pay when a user clicks on your ad.
- Cost-per-mille (CPM) : how much you will pay per 1000 ads impressions.
- Cost-per-engagement (CPE) : How much you will pay when a user performs a specific action on your ad (watch a video, sign up, etc.)
Google then takes the bid amount and pairs it with an assessment of your ad called a quality score. According to Google:
“Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.”
The score number is between 1 to 10 – with 10 being the best score. The higher your score is the higher you will rank on Google and the less you have to spend on converting.
Your quality score combined with your bid amount creates your Ad Rank on Google means the position your ad will appear on Google.
When a user sees the ad and clicks on it, marketers have to pay a small fee for that which is known as pay-per-click. The idea behind Google ads is the more users click on marketers advertisements the more likely they will accomplish advertisements goals.
These are some ways how does Google ads work. Know more about Google ads, Google analytics feel free to contact Atomic Technologies. They have the best team which provides you the best service in all over Delhi NCR.
How to use Google Analytics
Google Analytics how to use google analytics? It is a Google product that we can use for free.To know about the traffic of your website, blogs, YouTube channel. If you are managing your blog, YouTube channel, website, tells about how the traffic is coming from where it is coming. How they reach your website. Use mobile or laptop? And once you have it implemented, It allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence.
It’s also worth noting that while Google is giving us a lot of their data processing power, there is an upper limit. When you hit that, you need to switch to Analytics Premium, which gives you high priority processing. And an unlimited number of “sends” to the Google Analytics servers.
how to use google analytics
To use Google Analytics, one has to first register the website on Google, give access to the website to it. And to create an account, you have to sign the email that you are using. After that, whatever is your blog, YouTube channel, website you will have to submit the URL of the website, It will send you verification code. Then add that code to your website and install it to get access to our website, and traffic reports will reach us.
- Traffic Report
- Conversion Tracking
- Keyword Referral
- Third Party Referral
- Custom Dashboard
Why Should Google Analytics
- Free Tool
- Audience Information
- Audience Behavior
- Understand Bounce Rate
- Automation Data Collection
- To Understand Web Pages
- To Understand Mobile Audience
How it is Collected Data
Here are some steps about how does it work:
- Create an account on google Analytics
- Add small piece of JS Code on Your website
- Tracking code collects anonyms information about user activity
- Tracking code also collects information from browser: Language, Type, Device, Operating System, Traffic source.
- Everytime a visitor visits the web pages the JS code triggers.
If you’re thinking who would do this task of yours who would make your brand a big name, the don’t worry. We Atomic Technologies, take your project and your brand as our own and work in the best possible manner to make it a big business. We have the best team in which is creative and loves to move with the time, staying up-to- date with all the current around the world.
What is Google Ads
Every second, there 2.3 million searches are perform on Google and the majority of it contains Google ads. It can be extremely helpful for your business. As it can be an effective way to drive more traffic on your website. And your audiences will get to know you more and for the products you sell.
It provides a platform for online advertisement. In which you can show your product details, services offering or videos to web users. Google can place ads both in the search result engines. Like Google Search and on non-search websites like mobile apps and videos.
On Google display network Google offers to show your display ads. The display network is a vast collection of third party websites. That have been in partnership with Google and agree to serve Google ads. It display on the network can be an image, a video or a text and can be targeted differently.
There are many things you should know all about Google ads if you are into online business or if you’re planning to step into it. Here are some benefits you should be aware about Google ads:
1.Target your ads:
Targeting gives you the ability to show people you want, who are interested in your products and services. It offer you a lot of ways of targeting and here are some of the choices. That you have with online ads and can make your campaign more targeted.
- Keywords: Keep words or phrases that people search on the internet mostly. This will help your website to get more traffic.
- Ad location: Show your ads on the Google search results pages that are a part of Google display network.
- Age, location and language: Choose the age, geographic location and language of your audience to whom you want to show your ads.
- Device: Your ads can appear on all devices, and you can decide that on which all devices you want to show your ad.
2. Control your cost:
It give you control over how much you want to spend your money. You can choose how you want to spend per month, per week or daily. And you’ll only be paid when someone clicks your ad.
3. Measure your success:
In this you’ll get to know who clicks your ad and visits your website, purchases some services or products or downloaded your app- you can track all these things. Once you know all these things you know where to put your ads and do campaigns.
5.Build brand awareness:
When people hear “Google ad” they think most of the people traffic is generating from pay per click advertisement. But Google ads are more functional than that. It’s also a great tool for building brand awareness.
Atomic Technologies will grow your business rapidly with the help of Google ads. They have a team who welcomes all your feedback and tries to never disappoint you.
Get My Business on Google
Google My Business is a google tool that allows businesses to appear in Google maps and engage with customers for free. Ranking higher on Google helps you found online, obtain more local customers, and increase your sales.
Anytime you Google anything, the words and phrase you type into the search box are called keywords. Once you hit “enter”, Google scans its index and comes up with a list of website pages that contain those keywords. It ranks those pages based on their relevance to the keywords, the reliability of their content, and their structure. Now question is that how to optimize google my business ?/ Rank your business higher on Google, you need to include the right keywords for your business in the right places in your content. Accurate and appealing pictures may also show shoppers that your business offers what they’re searching for.
Few Steps to increase your Google My Business Listing:-
- Choose the Best Primary Category
- Consider the service for which you’re most well known
- Add Lots of High Quality Photos
- Your logo
- The outside image of your building (help people know what to look for)
- The inside of your space
- Your team
- Your team working with customers
Acquire Quality Google Reviews:- Reviews are absolutely vital for small businesses in 2020. Not only do they play a big role in local SEO, but consumers consult online reviews more than ever before. 86% of consumers read reviews of local businesses and 57% of consumers say they will only use a business if it has 4 or more stars.
Atomic Technologies is a top web design and development company in gurgaon delhi ncr. We will help you to get your google my business listing done with best optimization tools.
Phone No.:- +91 9999080469