As we all know content is the king of your website. Content is becoming one of the main ways businesses interact with their audiences. But content doesn’t affect just marketing, it has become the core part of our businesses. Almost to every department, including sales, development and merchandising. 

What is CMS?

A CMS is an application that is used to manage and publish content, allowing multiple users to contribute, edit, publish without begging to a developer. A CMS allows users to modify and edit content with any knowledge to amend. The data entered into CMS is store in a database which renders the web page via a template. The CSS of that page can then control the output. A CMS works best with structured content like documents or database records. But it can also be kept to manage records such as video and audio files. 

7 must have features for CMS

1. Security:

Web continues to be a risky terrain. Make sure your CMS system is being protect by the cyber attacks. Attacks not only discontinue your business but also costs you a huge amount. Cloud based CMS systems are now being most targeted by the hackers. And this results in a number of potential issues, such as data integrity violations and unauthorized access to data. 

2. Multilingual support:

A web content management system that supports multiple language, multi channel delivery not only makes job easier. But also empowers local brand and content managers to campaigns on their channels. Best suited for their markets while maintaining their brand identity. 

3. User friendliness:

Ask your employees to support your globalization efforts. A CMS is a software which will allow them to re-use branded components such as images, designs and experiences. This will also encourage the team to take ownership of local experience especially when all the users are allow to use the language of their choice.

4. Testing & experimenting:

To support your global teams in their localisation of new markets it’s very important that they can quickly evaluate the results and take feedback from it. The easiest way to ensure that CMS/WCM you use has in-built experimentation capabilities for easy testing of content whether it is in your desktop, mobile or other channels. 

5. Personalisation:

A WCM that allows you to personalize the digital experience elements like content, campaigns will provide agility to global teams as they can create variants of site experience. It will also allow businesses to support globalization at a scale.

6. Analytics:

Use a content management system in which it has an in-build analytics engine, do that content creators and brand managers can easily track the trends and opportunities to improve the digital experience based on local visitors data. It will be easier if it will provide information per person so that you can get more precision. 

7. Scalability:

Businesses that run in WCM cloud will be able to scale their globalization faster with the development team rolling out the digital experience much faster worldwide with just a few clicks.