Posters are one of the oldest, most tried and true types of marketing. Postes are an effective way to gain attention to your business, sales, events and fundraisers.
While there is not any one way to design posters, there are many ways and you can follow best poster design practices.
Poster for business, events and sales are being best made by Atomic technologies. If you are planning to make one for your company then you’re most welcome. We are the poster best design agency for all industries in all over Delhi NCR.
Below are the ways on how you can design a poster if you’re starting from scratch:
1. Identify the goal of your poster
Do you want to inform anyone about your new business, or any event that will be next week, or any sale in the mall? All of these are goals which posters will help you to achieve. If you know your goals from the beginning, you can use that goal to design a poster of your choice and your designs.
For example, if the goal of your poster is to get people to know more about your digital marketing strategies then your poster should be designed strategically to help to achieve this goal. A common thing for written communication is that simplicity wins everywhere.
2. Consider your targeted audience
Next, you should consider to whom you are trying to reach out with the poster. Getting an answer to this question will probably inform a lot of your design choices.
For example, if you’re advertising a fundraising event and the design, colour and font seems to be very professional. It will be pretty obvious that that poster is attracting an old, professional audience. One that has money to not only blow on candle light dinners but also to charity.
Now compare this with a poster in which bright and vivid colours are used, stylish fonts. And this poster looks more like a party poster rather than a fundraiser. So basically young youth will be attracted to this.
Now they both are fundraising posters, but the audience reaching to both the posters are different. So make sure which group of the audience you want to reach out to your website.
3. Decide where you want to share your poster
The final thing before designing your poster is to think where you want your poster to be?
Either you want to make it, take out multiple copies and hang it on the wall, or just share it on social media. It’s important for you to know where you want your poster to be before you start your design process.
Optimizing posters for print is a bit different than for Twitter and facebook.
Optimizing your poster for print
Before designing you must have decided where you want your poster to be, where you want to pin it up?
If you’re planning to print out posters, below are some guidelines you must follow:
Visualise where you’ll put your poster
If your poster is going on the wall with a bunch of other posters, make it in a big size so that it can stand out. But if it goes on a bare wall then make it in a smaller size and pin up a bunch of them to create a larger footprint like the minimalist poster design below.
Select a standard paper size
Make sure you select the standard size for printing. Extremely big and small posters don’t look attractive and nice.
Set bleed marks for printing
When your document has bleed marks, it needs to be printed on a larger sheet than design and then trimmed down to your original dimensions.
Optimizing poster for social media
There are few restrains when designing a poster for social media for print. There are some great ways to do something really good for designing.
If you want your poster to look good on social media then size it for a specific platform that you’re promoting on. You may want a couple of different posters for different platforms on social media.
Remember, a square or portrait orientation looks best in mobile view, because most people don’t watch their phones sideways.
4. Start with a pre-made poster template
If you don’t have design experience, then designing your own poster will be intimidating. A poster template will give a base to create your own design.
Choose a template which will help you to communicate for your goal poster. Look for a poster which has dimensions of your goal poster and also reflects the theme of your poster.
If you’re creating a business poster, your motive, products and expertise should be in focal points.
If you’re creating a sale poster, then date and discount should be the most eye-catching parts of your poster.
5. Pick a relevant pr branded colour scheme
One of the most eye-catching and attractive things is the colour scheme. In most cases the colour scheme will be obvious, so don’t overthink it!!
For example, if you’re choosing a colour scheme of winter then colours would be warm green, red and white will evoke the feeling of holidays.
6. Include a clear call-to-action
Once you have attention, you need to know what their next step will be. This is generally known as CTA. every poster no matter what type it is, it needs to have call-to-action. Otherwise what is the use of creating it? The designer should make sure that CTA should stand out clearly in the poster.
7. Use fonts to create a hierarchy of information
What information you want to put in the poster should depend on your goal of creating a poster. But if you are creating a basic poster then you must follow the hierarchy of information.
For example if you are creating an event poster, than it must include the following things:
- Name of your event
- Date and time of event
- A short description of your event
- Location of your event
- A CTA like, email, website name or contact number.
- Name of your company, department or organisation
The title of the poster should be in large font as it can catch the user’s attention.
8. Use icons to visualise concepts in your poster design
Icons are symbols used to represent your concepts. Icons are the perfect way to enhance your design of a poster.
Keep these practices in mind when using icons in your poster design:
- Pick icons with basic style, neither too stylish nor too sober.
- Use icons accordingly and allow plenty of white space to let your design breathe.
- Add simple border or background shape to icons in poster
- If you want to replace the text with an icon make sure the meaning is very clear.