What is Technical SEO
Technical SEO refers to improving the technical aspects of your website in order to increase it’s ranking in search engines. Easily understandable, making a website faster and crawling easily through the website are the pillars of technical optimization. Technical SEO is a part of on page SEO which helps you in improving the elements in your website to get higher ranking. It is opposite of off page SEO which is generating exposure to your website through other channels. Google analytics and other search engines want to show the best results to their users for their queries.
Why should you optimize your site technically?
Google analytics and other search engines want to show the best results to their users for their queries. Therefore google robots crawl and evaluate best web pages based on multitude factors. Some factors are based on how fast a page uploads and this totally depends upon the user’s experience. Other factors help search engines to grasp information of what your pages are about. So, by improving the seo analytics aspects you are helping the search engines to crawl and understand your website. And if you do this well, you might be rewarded with higher rankings.
But this also works other way round, if you make a serious technical mistake it will cost you. You wouldn’t be the first one to block the search engines entirely to crawl through your websites and be accidentally adding a trailing slash in the wrong place in your robot.txt file.
Characteristics of a technically optimized website
A technically strong website is fast to find for users and easy to crawl for search engine robots. A proper technical setup helps the search engines to know about your site and prevents confusion created by duplicate content. Moreover Google analytics help the owners to see the bounce rate, their products availability in particular location and visibility. Here are some characteristics which you should know of a technical SEO:
- It’s fast: Nowadays web pages need to load fast. People are impatient and want to load the web page faster. In 2016 a survey shows that 53% of people leave if the site doesn’t open in 3 seconds. So if your website is slow then people get frustrated and leave your site and you will not get any traffic. Google knows that slow web pages offer a less than optimal experience. Therefore, they prefer web pages that load faster.
- It’s crawlable for search engines: Search engines use robots to crawl your website. Then, the robots follow the links to discover your website. A great internal linking structure will easily understand that what’s more important content in your website is.
- It doesn’t have (many) dead links: We have discussed earlier that slow web pages are frustrating to people. What will be even more annoying for the visitors to land on a page that doesn’t even exist. If a link leads to a non-existing page in your site, people will get to see an error 404 page. And here ruins your user’s experience.
- It’s secure: A technically optimized website is secure nowadays. Making your website safe for the users and guaranteeing their privacy is a basic requirement of today. There are many things you can do to make your website safe and secure, and the crucial thing is implementing HTTPs.
Merits of SEO
SEO has become a widely adopted as an online strategy because of its effectiveness and the results. Everyone wants their website to rank in the top results of the web page. This is the main reason why the importance of SEO is drastically increasing.
Here are some benefits of seo:
1. Increased traffic:
Top position on the search engine page results in the majority of impressions and through which your brand and website gets more traffic. SEO also focuses on important keywords and phrases which come on the top of search engines. Having optimized tags and description helps to increase the click through rate and also increases more web traffic.
SEO provides trackable and measurable results, regardless of whether you have an e-commerce or non- e-commerce site. SEO companies track every aspect of their SEO strategy like, increase in traffic, rankings and conversion of leads. Comprehensive analytics also provide the ability to see your demographic information at the granular level. And also other information like how many people have visited your website.
E-commerce sites and SEO agencies can also see which path you have chosen. For the purchase a product from which keyboard you are using to complete your sale. For non-e-commerce sites you can lead conversions like a “contact us” form fill up, and calculate your SEO strategy like way.
3. Cost effectiveness:
SEO is the most cost effective strategy to grow your business because it targets users who are actively looking for your products and services. SEO inbounds nature helps businesses to save money as this to outbound strategies like cold calling. While cold calling is still an outbound strategy as it generates 61% more leads than inbound strategy like SEO. And since SEO targets users who are actively searching for the products and services you have, the traffic resulting in SEO is more qualified than many other marketing strategies and is also cost saving for companies.
4. Increased site usability:
In order to make your website easier to be found on search engine optimization, SEO helps to make your website more visible to the users also. SEO consists of backlinks and rearraanging the sites content so that it would be easier to be navigable. This not only helps search engines to find your site with ease. But also helps the users to find the information from your site.
5. Brand awareness:
Since being on the top of search engines results. Significant impressions, having your website on the top result pages to show more exposure to your website. Plus being on the first page of your targeted keywords not only helps users to associate with your brand, but it builds a trust in your audience’s mind about your brand.the more your content and keywords will highlight in the top positions, the more your audience will associate with your products and brand.
Like you have read benefits of seo. If you have any query you can surely contact Atomic Technologies for the consultant. We are always here for any kind of help you want regarding SEO.
We would explain you the advantages of search engine optimization in detail and how SEO can be beneficial to your website; It’ll increase your brand or company.
SEO mistakes that should be avoided
As we all know whether it is an online business or an online world both are increasing drastically. Many people are taking a step forward to enter this new world and explore it. Of Course there will be innumerable things to learn throughout this but things which we had to learn in the beginning to grow the business faster. SEO is the secret to this success but some people do seo mistakes that should be avoided in there website.
Now you must be wondering what is SEO? SEO stands for Search Engine Optimization. Some common seo mistakes that should be avoided. It helps your web page to rank on the search engines and you know that high ranking means to grow vigorously. The higher your page will rank the higher the traffic will come to your site.
Many marketers and business owners fail to attain the best SEO results and this is because they are falling prey to some common seo mistakes. Now we’ll discuss seven seo errors that should be avoided to grow your business more rapidly.
SEO errors that should avoided
- Not setting clear SEO goals: To succeed with SEO goals you need to have clear goals. But there are many business owners who run SEO campaigns without any goals. They think that doing SEO will increase their traffic but in return it increases their sales. If your SEO efforts to pay off then you must know what you want, generating more traffic on your site, trying to get more sales or organic leads.
- Overlooking mobile traffic: Today more than 50% of traffic comes from mobile devices. And that’s why google tends to favour more mobile friendly websites. To generate more organic traffic on your mobile devices you need to ensure that your website is mobile responsive and not take much time to load. The important ranking factors for mobile responsive websites are mobile friendliness and pagespeed.
- Holding onto old school ranking SEO practices: Google is constantly upgrading it’s algorithm and simultaneously SEO is also changing. The strategies that we’ve been working on for the last 10 years will no longer be effective. So if you want your business to stay on the top of Google SERP, you need to keep yourself updated and use new SEO techniques.
- Buying backlinks: the most important ranking factor is backlinks. But if you are buying the backlinks then be ready to get a penalty from Google. This not only means that you are wasting your money but also ruining your website to get a chance on Google to rank your website. According to Google, most sites that sell links don’t actually boost your website. Because most of the link sellers have the same lists of sites from which they sell.
- Forgetting more about content formats other than text: Doing SEO for text based content will be boring as well as difficult because everyone is doing the same thing. Now many people prefer to watch videos rather than reading the content. That’s why you’ve probably seen more videos on the social media feeds and on Google SERP also. These days content through videos is highest in demand and it will only increase in future.
To get results from SEO and rank highest on Google you’ve to avoid seo mistakes that have been listed above.
Conversion Rate Optimization
Conversion Rate Optimization is the process of increasing the number of percentage of users of website visitors. To take a desired action such as buying a product or leaving the contact details. Conversion rate Optimization typically involves generating elements on your site or app that can be improve and then validating those hypotheses through: A/B testing or multivariate testing.
A dull web page can compel any customer or client to turn their backs from any website. We Atomic Technologies comprehend your business website. And create website quality content that is tailored with your customer’s expectations. We ensure that the message that has pulled them to site is depict in site experience.
Why is Conversion Rate Optimization important?
Conversion Rate Optimization is important. It allows you to lower your customers acquisition cost by getting more value from the visitors and users you already have. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers and grow your business.
For example, if a landing page has a conversion rate of 10% and receives 2000 visitors a month. Then the page will generate 200 conversions per month. If the conversion rate improved to 15% by optimizing different elements on the page. The number of conversions generated jumps by 50% to 300 per month.
There is always room for improvement. When it comes to increasing conversions, and we are constantly improving and iterating our website and apps to create a better experience for their users and grow conversions.
Benefits of Conversion Rate Optimization
There are 4 main benefits of Conversion Rate Optimization. Let’s have a look on that:-
- Understand your customer better: Before you can start optimizing your website, you’ll need to have an in-depth understanding of your customers. The aim is to understand who they are and how they interact with your stores.
- Get more customers and lower your cost per acquisition: Conversion rate optimization is all about helping visitors to your store. Find what they’re looking for and speeding up the buying process. More you understand your customers, the more you can tailor the customer experience and lead shoppers towards making those all important purchases. CRO is also about efficiency. If you’re working hard to get people to your site, CRO should be a top priority. Make sure you’re converting more of that traffic into paying customers.
- Boost your SEO efforts: It’s not a case of one or the other. CRO and SEO can sometimes go hand in hand. Search is becoming smarter, and Google itself has acknowledge that user behavior is now taken into account when rank pages. So that websites offer the best customer experience will rank higher. So all that work you’re putting into optimizing the customer journey will not only result in more conversions. Then it could push you higher up the search results too.
- Increase your customer lifetime value: That CRO research we talked about in point number 1 will help you create tailored customer experiences for new visitors to your website and loyal customers. Segment your loyal customers and to shower them with affection in the form of ‘welcome back’ popups. Personalized product recommendation in their most purchased product categories, and replenishment emails reminding them to repurchase. Optimizing your because customer journey will turn one-off purchasers into loyal customers by anticipating what they want and making them feel special.
Our team are result-oriented, dynamic and professionals who are committed to ensuring that your business grows to its full potential. We do the best conversion optimization in Delhi NCR. We adopt different accredited methods to achieve this goal such as use of top keywords.
Top Content marketing agency
Best Content marketing is focused on publishing content for a targeted audience online. Content Marketing is frequently utilized by organizations to accomplish the objectives. Attract attention, generate leads, expand the customer base, generate or increase online sales, increase Brand awareness, credibility, and engage online community of users. Best Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty. It also provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.
Content writing is the king of marketing. No business, whether big or small, can imagine its survival without the same. Acting no less than a saviour, it has the supreme ability to reach your business to utmost heights.
GROWTH OF RELIANCE ON CONTENT
If your business is not working well online then you should be missing a quality of content. Irrespective of the online platform you use SEO optimized content in it. It will surely leave a mark with no shortcomings. Whether you are into B2B or B2C, the content is the most important thing you need!
BENEFITS OF CMS IN WEBSITE DEVELOPMENT
There are top 3 benefits of CMS in website development which include:-
- Daily update: When you want your business to grow then you need a website that grows everyday too. For this you need a fresh and latest content that needs to be updated on a daily basis.
- Better communication: Whether you’re a content writer, blogger or newspaper editor you should communicate with your clients, as this can maximize your chances of success, and CMS will help you in doing so.
- Security: CMS offers various storage systems where you can store your data easily ensuring that they are safe and secured from any sort of website attacks.
Are you searching for a commendable content writing agency that works with utmost dedication to meet all your content related needs? If yes, then feel free to come to the best content writing service provider, Atomic Technologies . We’ll never leave you unsatisfied with our work and a commendable team. While trying our top-notch content writing services, you never have to worry about the content quality, since it’s going to be the best!
SEO (Search Engine Optimization) is the practice of optimizing a website or webpage to increase the quantity and quality of it’s traffic from search engine’s organic result. It is a process by which the frequency of your website appearance increases results. In simple words more visitors are attracted to your website. Also SEO is not a single process it includes many services under it.
SEO is a digital marketing strategy which includes all the digital services like how a search engine works, what kind of keywords are generally used by the users, and what kind of search engines are preferred by their visitors. All these are strategies in SEO.
SEO (Search Engine Optimization)
And those who are in online business from year must know about SEO and what services it has. But for beginners and for oldies it is the most difficult task to search for a company who can provide the best SEO services in the city. No doubt there are multiple companies or agencies who increase your online business rapidly but there is only one company who can provide you the best organic SEO Services. Do you know which company I am talking abou? It’s Atomic Technologies, the best organic SEO company Atom Technologies have a talented team to whom you can trust blindly for your work. If you have just started your online business a few days back or month back then you should definetily go to Atomic Technologies. They will provide you with their best services & at a very cheap rate.
Atomic Technologies, your reliable SEO friend and best company in Gurugram
We offer SEO services and make efforts to rank your website on top of search engines. We add quality to your content & make sure to keep the keywords in mind which attracts more and more audience to your website.If you have a small business then you should definitely come to us because we will never disappoint you for your work. Will also make you understand the importance of website and online .
If you wish to take your business to rank of then contact us! We are here to provide the best service and always work hard to please you.
Atomic Technologies is India’s top computerized showcasing and seo services in gurugram / SEO administrations organization. From conceptualization to definite stage execution, we actualize the whole advanced showcasing procedure. Despite the fact that we embrace a 360° way to deal with computerized showcasing. Our skill lies in SEO administrations from Enterprise SEO to nearby SEO. From App SEO to Video SEO and everything in the middle. With 2 years as pioneers in SEO in India. We are determine to convey groundbreaking development to 100 clients in 2021. In case you’re not kidding about your computerized execution, you’ve discovered the correct accomplice. We’ll help you meet your showcasing goals and assist your business with accomplishing the development you’ve generally needed.
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100+ fulfilled clients across the globe
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Increase company brand awareness. One of the main tasks for brand managers and marketers. SEO has always played a role in building company brand awareness, and before doing seo some always remember that points to avoid seo mistakes, but this role has changed significantly over the years. Gone are the days of the early internet. Where digital marketers would just flood the landing pages with the brand’s name. These days you need a savvy SEO strategy. Both for local and international visibility – in order to increase company brand awareness.
As technology has developed, search engine algorithms have gotten smarter, more complex and much more user-focused. Brands are now competing with a global market in an extremely noisy space. But SEO can be a way to lift your brand up over the others. We know because it has been done.
Aasif Ali, Founder and SEO Consultant at Atomic Technologies saw firsthand what good SEO can do for brand awareness:
“I’ve been working with one of my biggest clients, Shri ram Institute, since 2017. When I started working with him, he already had incredible success as a Director. But he didn’t get as much website traffic as you’d expect. He got about 20k organic visitors per month and most of that came from people searching his name and his courses.
Since he had just started transitioning into being an online, we decided to implement a full-blown SEO content strategy. Today, he gets an average of 140k organic visitors per month. That’s great and all, but the key part is that he’s now widely known as one of the top paramedical institute.”
OK, so we know that increased company brand awareness via SEO can be achieved. The main question now is ‘how?’
We went out into the big, bad marketing world. To gather the best tips on how to use SEO to increase company brand awareness. Here is what the professionals had to say…
How to Use SEO to Build Company Brand Awareness
Link building as a strategy
We’re not going to lie, link building can be a pain in the… Buuutttt, we can’t deny the fact that the total number of referring domains linking to a page correlates with higher SERP more than any other factor. And, of course, the higher you show in search results the higher company brand awareness will be for your target audience. It’s a given that link building has to be part of your strategy.